Tag: Major giving
Why boosting major giving may be key to pubmedia’s success
Experts say stations should focus more on cultivating major gifts to support their long-term growth.Brothers combine their life savings to bequeath $6 million to GBH
Louis and Anthony Maglione, who lived in their family home in Malden, Mass., were avid fans of “American Experience.”May CDP Index: Larger stations struggle to land major gifts
"The need for focused and creative marketing strategy and investment aimed at major donors cannot be understated."Minnesota Public Radio receives $56M gift for classical music
The donation is the largest in the organization’s 55-year history.Houston Public Media to receive its largest-ever gift
The planned gift was made as part of a larger university fundraising campaign.Oklahoma network receives $1 million gift from billionaire’s foundation
The Richison Family Foundation provided the donation with “no strings attached” on how the funds are to be spent.After efforts that fell short, NPR and stations plan new collaboration to land big gifts
NPR and 15 stations are developing a fundraising pilot "in a full spirit of co-creation."How to recalibrate and press ahead with public media fundraising
As donors reassess giving priorities during these uncertain times, we must emphasize our time-tested values and service to local communities.CPB aids Greater Public initiative to help stations step up major-gift game
Greater Public's Major Giving Academy will launch this fall with 20 participants.Greater Public unveils pilot program to improve major-gift fundraising
The two-year project will develop, test and share best practices for cultivating high-wealth donors.WOSU Public Media receives $5 million gift
Two longtime donors committed the funds as the public broadcaster prepares for the public phase of a capital campaign.NPR takes another stab at fundraising with stations
After years of attempts that fizzled, NPR is reviving efforts to collaborate with member stations on major-gift fundraising.What’s a major gift in public media? Depends on who you ask
At most stations, individuals who contribute at least $1,000 cumulatively over a year are considered major donors. But outside of public media, ...Small, midsize stations make progress with major-donor fundraising
Small and midsize stations must be especially creative in developing ways to engage and grow their pools of major donors.Why stations should look to younger sustainers for bequests, major gifts
Findings from a new survey suggest that public media should focus on cultivating sustainers for decades to come.
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