Tag: Fundraising
KPBS Gratitude Collective aims to cultivate relationships with more women donors
The new mid-level giving program highlights how public media aligns with the values that influence women’s charitable giving.Public media campaign aims to help stations reverse new donor slump
The May event will encourage supporters to share their love for public media.In latest CDP analysis, radio stations continue to see fundraising declines
Our monthly fundraising report reveals a slowing decline in new donor acquisition, while Passport continues to drive sustainer growth.What a CDP analysis reveals about public media’s membership revenue, now and in the future
An analysis of membership data from late 2022 found declines in donor acquisition and member revenue.NPR to launch donation option for the NPR Network
The option allows digital natives “to give to what they love," said NPR CDO Leora Hanser.St. Louis Public Radio fundraiser takes flight for bird safety
The station raised more than $26,000 to help equip its headquarters with bird-safety features.The power of partnerships, promotion and pledge to drive revenue
The way we make connections that lead to support is just as important as the way we connect through great content.WBUR closes first capital campaign with $35M
The majority of the funding is supporting the station's live-events venue.‘Wait Wait…Don’t Tell Me!’ album helps stations generate goodwill with donors
Stations are taking advantage of the free album to build connections with their communities.Public radio stations weigh whether to fundraise during coronavirus pandemic
Stations in markets that are hardest hit by the virus should postpone their drives, says Greater Public's Melanie Coulson.New pledge drive spots from Ira Glass pitch listeners on $1-a-month memberships
Glass hopes the low threshold for giving could get more listeners to become donors.Study for PBS calls on stations to embrace collaborations in managing Passport
PBS commissioned a report to examine staffing needs and shifts for digital fundraising work required to support and improve Passport at stations.Growth in sustainers helped stations hold on to more donors in FY2018
But to continue growing income and increasing donor value, stations will have to get better at upgrading sustainers.‘Death, Sex & Money’ rewards new donors with opportunity to break a sweat
“There’s something humbling and humiliating about a group exercise class,” said host Anna Sale. “We thought, let’s just get together and do ...Amid forecast of fundraising declines, pubcasters should focus on sustainers, cultivate major gifts
Fundraising experts project that 2018 will close with a decline in charitable giving from last calendar year, but station fundraisers said the ...
Current is an editorially independent, nonprofit service of the American University School of Communication. We're funded by your subscriptions, your donations, advertising, and a generous grant from the Wyncote Foundation.