System/Policy
KQED lays off 20 staffers as federal aid dries up
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The station faces a $7.1 million budget gap and has seen a “sharp decline” in corporate sponsorship.
Programs/Content
With in-person events on hold, organizations turn to ‘next best thing’ in virtual gatherings
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The pandemic has forced nonprofit and public media to rethink their events strategies.
System/Policy
Buffalo Toronto Public Media cuts three staff
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The station is anticipating a reduction in state funding.
Engagement
Newsrooms ramp up audience engagement tactics for coronavirus coverage
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Public media’s largest and smallest newsrooms find that coverage shaped by listeners and readers invites more participation and builds trust.
Development
‘Wait Wait…Don’t Tell Me!’ album helps stations generate goodwill with donors
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Stations are taking advantage of the free album to build connections with their communities.
System/Policy
Houston Public Media eliminates 8 positions in downsizing spurred by pandemic
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Fifteen part-time staffers will also be affected.
Programs/Content
WTVP plans launch of multicast channel for at-home learning
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The public TV station and local school system forged a partnership to improve at-home learning for students with limited internet access.
Programs/Content
Viewership gains during crisis point to strategy for building ‘NewsHour’ audience
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Increase viewing frequency with promotions that reinforce the program’s values of civic discourse and analysis.
Programs/Content
How small public radio stations are handling the pandemic
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In a webinar co-presented by Current, leaders of two small stations discussed steps they’ve taken to respond to the pandemic.