Tag: Audience research
How public radio can meet the needs of today’s audiences
A major study on what audiences want most from media — and cannot find — calls for new strategies to build awareness ...Study finds conservatives and liberals want similar things from public media
When asked about news attributes they value, people from opposite ends of the political spectrum aren’t that far apart, according to new ...Shorter news stories won’t solve public radio’s problems
As Matthew McConaughey’s character says in “True Detective,” "Time is a flat circle." It’s not a content strategy.It’s time for public radio to fix problems in its foundation
Like homeowners who delayed plumbing repairs to their mid-century modern house, public radio needs to act now to renovate its broadcast-centered revenue ...How Audience 98 can inform efforts to acquire donors in the digital era
"We need to stop thinking about audiences in terms of technology and start thinking about audiences of the brand, no matter how ...How the Audience 98 study still applies in public radio’s digital era
The landmark study was designed "to provide insights into the relationship among programming, audiences and finances that stand the test of time."How a new generation of listeners interprets public radio’s core values
Recent research found that most of PRPD's Core Values of Public Radio resonate strongly with today’s young listeners. But study participants defined ...How public media can make good on its commitment to diversity
The seminal research initiative Audience 88 shaped programming for more than 30 years. It’s time for a new vision.How to reach audiences who think public media isn’t for them
A segmentation study identified three groups that Vermont’s public media organizations can attract and engage with a different approach.The missing middle: Reimagining a future for tweens, teens and public media
Researchers from the Joan Ganz Cooney Center report on how public media can create media that's relevant to the lives of the ...For their listeners, NPR News stations are the last thing worth listening to on the ...
Nielsen data shows that listeners are finding the programming on NPR News stations more important in their lives than ever, and by ...Giovannoni: Listening dynamics of core NPR News listeners ‘are shifting in the wrong direction’
Three full months into the COVID-19 pandemic, listening to NPR News stations remains only 80% of what it was a year ago. ...Like news audience, core classical fans are tuning in more
Core listeners have become even more important to classical radio stations during the pandemic as their loyalty and time spent listening has ...Amid pandemic, core listeners prove their importance to news stations
A study informed by AudiGraphics audience research concludes that now is the time to ask sustainers to increase giving.Viewership gains during crisis point to strategy for building ‘NewsHour’ audience
Increase viewing frequency with promotions that reinforce the program's values of civic discourse and analysis.
Current is an editorially independent, nonprofit service of the American University School of Communication. We're funded by your subscriptions, your donations, advertising, and a generous grant from the Wyncote Foundation.