Development
New Greater Public council aims to help stations grow digital revenue
Greater Public is convening a council to help public media leaders lay groundwork for boosting digital revenue.Pilot stations are beta-testing MVOD, PBS’s premium content service
Once up and running, Membership Video on Demand will give stations a hook to draw new members with a perk of exclusive ...NPR’s Mohn points to early success with Spark initiative
NPR CEO Jarl Mohn said his "spark initiative" to boost Morning Edition's audience through repeated promotional messaging is already starting to show ...Sustainer programs are growing but still show room for improvement
Nearly every public radio station now executes a sustaining membership program, but the latest analyses of fundraising performance reveal that very few ...APTS restructures to support strategic goals for state-level advocacy, public service
The Association of Public Television Stations has restructured its staff to align with recently adopted strategic goals, including efforts to promote best ...KCRW receives $1 million grant for new reporting series
The new series will cover disadvantaged and marginalized residents in Los Angeles.PBS Hawaii takes over commercial newscast ad breaks for ‘out of the box’ promos
The two-minute spots on the joint newscast on Honolulu’s KHNL and KGMB are valued at a total of $30,000.TJ Lubinsky secures rights to famed Motown 25 special for public TV pledge
Motown 25: Yesterday, Today, Forever, the famous 1983 special on which Michael Jackson debuted his signature moonwalk and Smokey Robinson reunited with the Miracles, ...Fundraising groups focused on public TV shows expand to bring stations under tent
Four specialized charities cultivating big donations to benefit some of PBS’s most popular programs are gaining traction in the crowded and competitive ...Setbacks hamper Hawaii Public Radio’s fall pledge drive, yet station exceeds goal
Hawaii Public Radio overcame a brief panic about whether it could reach the goal for its fall pledge drive and exceeded it ...With new service, DMW seeks to help stations boost mobile giving
A new service from DMW Direct Fundraising aims to help pubmedia stations reach members and donors through cellphones and tablets, using software ...As methods for online giving grow, stations should prepare for ‘different fundraising landscape’
A mobile tipping point came earlier this year. For the first time, mobile devices accounted for 55 percent of Internet usage, according ...Letter: “Greater Public is not retreating from digital”
The president of Greater Public responds to a commentary.Former iMA director leaves Greater Public amid shift in planned services
Greater Public, the organization providing fundraising resources and support to public media stations, has opted not to renew the contract of Jeannie ...New service gives station donors choice of digital music premiums
A supplier of pledge-drive premiums to public broadcasters is offering an upgrade to traditional CD giveaways, providing a new program of monthly ...
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