Development
Rolling back transactional pledge requires focus on off-air strategies
The specialized genre of pledge-drive programming has become a mixed blessing for public television.Media leaders spill their revenue secrets to Kai Ryssdal at ONA
Executives shared tips about growing income through membership, advertising and live events.KUOW, InvestigateWest experiment with micropayments
They’re among 10 Seattle news organizations looking to make it easier and faster for readers to pay for stories online.For stations, ramping up digital revenue demands solid strategic foundation
Here’s a surprise to absolutely no one who works in media: The subject of digital revenue is prickly.BizLab is exploring the future of public media’s digital dollars
BizLab’s new executive director says the unit aims to “change the way we think about funding public radio for good.”Push for major gifts advances as NPR, stations work together
The network’s Jazz Night in America and NPR One app have benefited from the effort.Research informs new PBS tactics to woo national sponsors
PBS is ramping up efforts to attract a new generation of sponsors, with a campaign that combines paid ads and web-based marketing.Video: Takeaways from PMDMC
Three conference-goers share their thoughts.NPR, Greater Public team up to create pledge campaign built on Spark promotions
Pledge messages coming to public radio this fall will target listeners who find themselves tuning into Morning Edition more often.Video: How are stations working to grow digital revenue?
Podcasts, text-to-give efforts and revamped apps are among the strategies.Coming finale of ‘Downton Abbey’ puts public TV’s sales reps on edge
With nearly $1 million in local underwriting on the line, PBS is piloting an initiative to bolster sponsorships.Survey finds that stations should explain use of donors’ gifts
A survey of donors to 11 stations explored why they give to public media.As podcast revenues climb, NPR board questions effect on radio sales
With podcast revenues and downloads climbing, the NPR board discussed underwriting standards and the impact on broadcast underwriting.Ira Glass: Public radio can capitalize on its popularity without selling out its mission
In a commentary, the This American Life creator elaborates on his claim that "public radio is ready for capitalism."WNET’s $20 million bequest will help combat anti-Semitism
Dr. Poyta believed that the public media station would be “an effective tool to advocate for tolerance.”
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