What if Congress stopped allocating federal aid to pubcasting? The latest bleak financial analysis from CPB, released last week, adds some specifics about how service would be affected in dozens of congressional districts across the land. Fifty-four public TV licensees in 19 states and 76 public radio operators in 38 states would be “at high risk of no longer being able to sustain operations” if federal aid ends, CPB asserts in a report backed by Booz & Co. and delivered to the appropriation committees June 20. Congress asked CPB for a report on the field’s economic options when lawmakers approved the most recent advance appropriation in December.
NPR and KMBH in Harlingen, Texas, have received donations from a devoted listener who passed away in 2009. Wallace Cameron, a former professor of languages at Ohio University, left NPR $600,000 in his will. Cameron retired from Ohio University in 1992 after a 36-year career at the school. He lived in the Rio Grande Valley and was a fan of KMBH and NPR, says Robert Gutierrez, g.m. of KMBH. The station and network learned of the gift earlier this year.
This reluctance to fundraise around children’s shows is “a conundrum,” Rotenberg said in an interview. “Kids’ programming is probably the most recognized and valued service that we offer … And yet it seems that, as a community, we shy away from it.”
A new study on thank-you gifts in exchange for donations has produced counterintuitive results, according to Psychology Today: Receiving a gift unconditionally, such as with a solicitation letter, can have a positive effect, but conditional gifts — an offer of receiving a gift later, in return for a donation — may actually suppress donations.The research was conducted by George E. Newman, assistant professor of organizational behavior in the Yale School Management, and Y. Jeremy Shen, of Yale’s school of psychology, and will be published in an upcoming Journal of Economic Psychology. Researchers asked study participants who they thought would donate more money to public broadcasting: a group offered a commemorative pen in return for a donation, or a group not offered the pen. Of the respondents, 68 percent thought it would be the group offered the conditional gift. The predicted average amount was $30.89 for people receiving a gift, $22.26 for those not receiving a gift.But when two separate groups of people were asked how much they would actually be willing to give, either with a conditional gift or no gift, “results ran counter to lay beliefs and the pattern was reversed,” Psychology Today noted (with gift, $19.18; no gift, $28.60).A non-hypothetical experiment also yielded the same results. Participants were entered into a lottery for a $95 gift certificate, and asked how much of their winnings they would donate to Save the Children. Those offered a tote bag in return donated an average of $18.25, compared with $23.81 among those who weren’t offered anything.
The Super Bowl is over. The boys of summer have just taken the field. And March Madness has only recently subsided. That can only mean one thing to a public media development professional. It’s budget time!
I love standing on a stage — especially in the American heartland — and saying to 500 public television supporters, “Fear is for people who don’t get out much. When we travel, we get out. And, in the same way, when we watch public television, we get out.”
There’s a lot of fear being pushed in our society these days, and as I see it, the flip side of fear is understanding. And, like travel, public television promotes understanding. As much as I love to talk about Europe and the value of a journey that takes you outside your comfort zone, I also love to talk about the mission of public TV to challenge us with new ideas — especially if they get us out of our comfort zones.
Facing an operating deficit of $2.6 million this fiscal year due to a shortfall in corporate sponsorship income, NPR is stepping up efforts to cover the gap with additional gifts, grants and underwriting. These measures are being taken rather than “cutting deep into NPR,” a spokesperson told Current last week, after the Washington Post reported that the network had considered cutting Tell Me More, the daily newsmagazine aimed at people of color. The Post’s report cited anonymous sources describing internal discussions. NPR President Gary Knell later told media outlets that there were no plans to cancel the show. NPR hit a record high in corporate sponsorship income last year but is now struggling, with a variety of factors contributing to the slowdown in sponsorship revenue.
A recent Ford Foundation grant to the Los Angeles Times highlights the heightened competition pubcasters face for philanthropic dollars in a fast-changing media world. The $1.04 million two-year grant to the newspaper, a subsidiary of the Tribune Company media conglomerate, marks the first time Ford has directly supported a major for-profit daily. The money will be used to hire staff members to cover new and expanded beats, including immigration and California’s prison system. The decision to pay for additional reporters, Ford spokesman Alfred Ironside explains in an email, resulted from the grantmaker’s exploration of “new models for sustaining quality, independent journalism that reaches more people at a time when newsrooms are under stress.” Ford is considering similar grants to other for-profit news organizations, he writes. Such developments worry observers of public broadcasting.
Nonprofit news outfits that have sprung up across the country to fill gaps left by commercial media have hit an unexpected barrier in establishing themselves as providers of local news and information: the Internal Revenue Service. As many as a dozen journalism startups, most of them run largely by volunteers and accepting no advertising, have had their requests to be recognized as tax-exempt organizations delayed for many months and, in some cases, years.
For two decades, Dick McPherson has managed the McPherson Associates’ Public Media Co-op, through which 30-plus stations with more than 25 percent of pubTV members have shared fundraising materials, strategies and tests. Current asked McPherson to flesh out his heroically concise remarks at the Feb. 27 Public Media Futures forum about the powers and pitfalls of collaboration in fundraising. “Collaboration” sounds so good, even natural and certainly logical, especially among colleagues who share the same values and challenges. “Going in together” is not only efficient but today seems essential for public stations’ survival.
After stints in the cable world as producers and programmers, PBS execs Beth Hoppe and Donald Thoms returned to PBS last August to assist Chief TV Programming Executive John Wilson with primetime scheduling. They’ve also been working closely with producers to craft shows that will help build more audience flow across weeknights. With Hoppe’s expertise in science and nature production, and Thoms’ love of the arts and independent films, the pair brings passion for the programs that cover the breadth of PBS’s variety service, they said during a May 3 interview with Current. Here, the three programmers discuss their progress over the past year and their plans for the coming summer and fall seasons, including:
How strategies for presenting arts programs have evolved since last fall’s nine-week festival;
How granular Nielsen ratings numbers help them make decisions about commissioning, scheduling and promoting primetime programs; and
Why PBS stepped back from its proposal last year to insert promotional breaks into programming. This transcript has been edited.
A committee of Maine’s legislature unanimously voted April 5 to reject Gov. Paul LePage’s bid to eliminate funding for the state’s public broadcasting network. The bipartisan 13-member Joint Standing Committee on Appropriations and Financial Affairs agreed to keep the Maine Public Broadcasting Network’s $1.7 million appropriation in the budget for the upcoming fiscal year. Unless the governor vetoes the budget before April 26, the spending plan will take effect with MPBN’s funding intact. The appropriation is 13 percent less than last year’s state subsidy for MBPN, but President Mark Vogelzang told an MPBN reporter that he was happy with the restoration of funds. The legislative committee also directed Maine’s government to determine how much MPBN spends on emergency broadcasting services and to survey other ways in which the network might be able to provide services to the state.
No, there won’t be any windfall of Obama and Romney Super PAC gazillions for public stations this year. By a 2–1 vote, a three-judge panel of the U.S. Court of Appeals in San Francisco did indeed rule April 12 that public broadcasters can carry political and public-issue commercials, but the decision is unlikely to take effect any time soon, even in the Ninth Circuit states of the West. Neither side in Minority Television Project v. FCC got everything it wanted in the decision, so one or the other could ask the appeals court for a review by a larger panel of its judges even before the District Court implements the appeals court’s order. For Minority Television Project, licensee of San Francisco pubTV station KMTP, the court decision left standing the main legislation that bars untrammeled advertising on public stations. The low-profile non-PBS station, which fills much of its four DTV multicast channels with German, Chinese, South Korean and other imported or foreign-language programs, went to court after the FCC fined it $10,000 for violating that law 1,900 times between 1999 and 2002.
The Arts on Radio and Television fund of the National Endowment for the Arts, a source of millions of programming dollars for public media, is distributing matching grants to a wider range of recipients this year — from a smaller pool of money. Pubcasters are anxious about the plunge in funding to flagship programs and independent projects now that the Endowment’s revamped Arts in Media fund also supplies cash to digital-game designers, app designers and artists working on web-based interactive platforms.
In 2011, almost all of the grants went to public TV and radio programs. This year about half did. The number of grantees was up from 64 to 78 and the total amount committed was down from $4 million to $3.55 million. In the past, two major beneficiaries of NEA funding are the PBS arts showcases American Masters and Great Performances, both produced by New York’s WNET. The biographical documentary series and the performance strand each received $400,000 from the NEA last year.
Grantmakers at foundations increasingly look for public radio and television stations to move beyond traditional broadcasting and serve their communities in new ways — as conveners of public dialogue, as innovators testing new approaches for producing and funding digital journalism, and as partners in helping their communities tackle social problems.
Station execs who are veterans at foundation fundraising say pubcasting projects that touch on these key themes have a good shot at capturing the attention of grantmakers:
Emphasis on community engagement
Nine Network/KETC in St. Louis received a three-year $450,000 foundation grant backing its participation in CPB’s American Graduate initiative. The JSM Charitable Trust, a private foundation in St. Louis, awarded the grant last month to help support a series of events, programs and community-engagement activities aimed at improving high-school graduation rates. The station will sponsor town-hall meetings for teachers and students, for example, and is working with a youth-literacy group on a poetry project for kids.
By giving two seminal news-related grants last year, the Pittsburgh Foundation broke from what chief executive Grant Oliphant described as the foundation’s history of “generic support” for public media. Answering the call from the Knight Foundation for matching grants to address gaps in local news coverage …
… Citing a conflict of interest between Kramer’s role as station chief and his oversight of the separate nonprofit Jefferson Public Radio Foundation, license holder Southern Oregon University terminated his annual contract as JPR executive director….
Philanthropists in California and New York contributed separate gifts of $1 million to two public TV shows last month. With her six-figure contribution to the Masterpiece Trust, Darlene Shiley of San Diego made the largest gift to date to the fund, established in January 2011. Shiley, one of the first donors to the trust, made a gift of $250,000 last year. Her $1 million contribution was made on behalf of her and her late husband Donald and will be split with KPBS in San Diego. The Masterpiece Trust allows major donors to directly support the Masterpiece strand of British drama programs on PBS while designating part of the gift to their local station.
The FCC has delayed decisions on two transactions involving sales of public TV stations to Daystar Television Network to examine whether the religious broadcaster meets its criteria for localism and educational programming by noncommercial broadcasters. The scrutiny scuttled a deal involving WMFE in Orlando, pending for nearly a year, and held up a decision on KWBU in Waco, Texas. Daystar, a Texas-based religious network, has been in the market for public TV stations since at least 2003, when it paid $20 million for KERA’s second TV channel in Dallas. It most recently bid on KCSM in San Mateo, Calif. The WMFE sale fell apart after the FCC sent queries to the local entities that had been set up to operate the Orlando and Waco stations.
… There’s a lot of hype about crowdfunding — raising production money through a website. So far, the technique hasn’t been able to support full-time journalists, much less a beat, a substantial weekly program or a newsroom. But independent journalists, public media stations, newspapers and web startups all have had successes…
