Development

Q&A: ‘Building on strengths’ key to PBS strategy

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After stints in the cable world as producers and programmers, PBS execs Beth Hoppe and Donald Thoms returned to PBS last August to assist Chief TV Programming Executive John Wilson with primetime scheduling. They’ve also been working closely with producers to craft shows that will help build more audience flow across weeknights. With Hoppe’s expertise in science and nature production, and Thoms’ love of the arts and independent films, the pair brings passion for the programs that cover the breadth of PBS’s variety service, they said during a May 3 interview with Current. Here, the three programmers discuss their progress over the past year and their plans for the coming summer and fall seasons, including:

How strategies for presenting arts programs have evolved since last fall’s nine-week festival;
How granular Nielsen ratings numbers help them make decisions about commissioning, scheduling and promoting primetime programs; and
Why PBS stepped back from its proposal last year to insert promotional breaks into programming. This transcript has been edited.

Development

Maine legislators reject proposal to zero out pubcasting aid

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A committee of Maine’s legislature unanimously voted April 5 to reject Gov.  Paul LePage’s bid to eliminate funding for the state’s public broadcasting network. The bipartisan 13-member Joint Standing Committee on Appropriations and Financial Affairs agreed to keep the Maine Public Broadcasting Network’s $1.7 million appropriation in the budget for the upcoming fiscal year. Unless the governor vetoes the budget before April 26, the spending plan will take effect with MPBN’s funding intact. The appropriation is 13 percent less than last year’s state subsidy for MBPN, but President Mark Vogelzang told an MPBN reporter that he was happy with the restoration of funds. The legislative committee also directed Maine’s government to determine how much MPBN spends on emergency broadcasting services and to survey other ways in which the network might be able to provide services to the state.

Development

Court would let public stations sell candidate and issues ads

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No, there won’t be any windfall of Obama and Romney Super PAC gazillions for public stations this year. By a 2–1 vote, a three-judge panel of the U.S. Court of Appeals in San Francisco did indeed rule April 12 that public broadcasters can carry political and public-issue commercials, but the decision is unlikely to take effect any time soon, even in the Ninth Circuit states of the West. Neither side in Minority Television Project v. FCC got everything it wanted in the decision, so one or the other could ask the appeals court for a review by a larger panel of its judges even before the District Court implements the appeals court’s order. For Minority Television Project, licensee of San Francisco pubTV station KMTP, the court decision left standing the main legislation that bars untrammeled advertising on public stations. The low-profile non-PBS station, which fills much of its four DTV multicast channels with German, Chinese, South Korean and other imported or foreign-language programs, went to court after the FCC fined it $10,000 for violating that law 1,900 times between 1999 and 2002.

Development

NEA slashes funds to WNET arts series, elevates digital media

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The Arts on Radio and Television fund of the National Endowment for the Arts, a source of millions of programming dollars for public media, is distributing matching grants to a wider range of recipients this year — from a smaller pool of money. Pubcasters are anxious about the plunge in funding to flagship programs and independent projects now that the Endowment’s revamped Arts in Media fund also supplies cash to digital-game designers, app designers and artists working on web-based interactive platforms.

In 2011, almost all of the grants went to public TV and radio programs. This year about half did. The number of grantees was up from 64 to 78 and the total amount committed was down from $4 million to $3.55 million. In the past, two major beneficiaries of NEA funding are the PBS arts showcases American Masters and Great Performances, both produced by New York’s WNET. The biographical documentary series and the performance strand each received $400,000 from the NEA last year.

Development

Partner up, get local for best shot at funding, execs advise

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Grantmakers at foundations increasingly look for public radio and television stations to move beyond traditional broadcasting and serve their communities in new ways — as conveners of public dialogue, as innovators testing new approaches for producing and funding digital journalism, and as partners in helping their communities tackle social problems.

Station execs who are veterans at foundation fundraising say pubcasting projects that touch on these key themes have a good shot at capturing the attention of grantmakers:
Emphasis on community engagement
Nine Network/KETC in St. Louis received a three-year $450,000 foundation grant backing its participation in CPB’s American Graduate initiative. The JSM Charitable Trust, a private foundation in St. Louis, awarded the grant last month to help support a series of events, programs and community-engagement activities aimed at improving high-school graduation rates. The station will sponsor town-hall meetings for teachers and students, for example, and is working with a youth-literacy group on a poetry project for kids.

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David Oliphant of Pittsburgh Foundation

Foundations favor grantees with digital, local news chops

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By giving two seminal news-related grants last year, the Pittsburgh Foundation broke from what chief executive Grant Oliphant described as the foundation’s history of “generic support” for public media. Answering the call from the Knight Foundation for matching grants to address gaps in local news coverage …

Development
Ron Kramer

Did Kramer overreach in Oregon?

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… Citing a conflict of interest between Kramer’s role as station chief and his oversight of the separate nonprofit Jefferson Public Radio Foundation, license holder Southern Oregon University terminated his annual contract as JPR executive director….

Development

March [2012] brings major gifts for two pubTV shows

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Philanthropists in California and New York contributed separate gifts of $1 million to two public TV shows last month. With her six-figure contribution to the Masterpiece Trust, Darlene Shiley of San Diego made the largest gift to date to the fund, established in January 2011. Shiley, one of the first donors to the trust, made a gift of $250,000 last year. Her $1 million contribution was made on behalf of her and her late husband Donald and will be split with KPBS in San Diego. The Masterpiece Trust allows major donors to directly support the Masterpiece strand of British drama programs on PBS while designating part of the gift to their local station.

Development

With FCC’s eye on Daystar, WMFE-TV sale nixed

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The FCC has delayed decisions on two transactions involving sales of public TV stations to Daystar Television Network to examine whether the religious broadcaster meets its criteria for localism and educational programming by noncommercial broadcasters. The scrutiny scuttled a deal involving WMFE in Orlando, pending for nearly a year, and held up a decision on KWBU in Waco, Texas. Daystar, a Texas-based religious network, has been in the market for public TV stations since at least 2003, when it paid $20 million for KERA’s second TV channel in Dallas. It most recently bid on KCSM in San Mateo, Calif. The WMFE sale fell apart after the FCC sent queries to the local entities that had been set up to operate the Orlando and Waco stations.

Development

Reporters go extra mile with funds from iCrowd

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… There’s a lot of hype about crowdfunding — raising production money through a website. So far, the technique hasn’t been able to support full-time journalists, much less a beat, a substantial weekly program or a newsroom. But independent journalists, public media stations, newspapers and web startups all have had successes…

Development

Cohesion: It helps when collaborators want the same things

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There’s a growing disparity between the haves and have-nots among public stations. Their abilities to expand services and revenues are diverging. And if they were to collaborate on fundraising, they’d want different results from it. That was the scene as described by 20 execs and consultants in the Public Media Futures forum held Feb. 16 in Washington, D.C., by the communication schools of the University of Southern California and American University in cooperation with Current.

Development

Obama would keep CPB at $445 mil, end aid to rural pubTV

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President Barack Obama released his fiscal 2013 budget Feb. 13, which, as expected, contains $445 million in advance funding for CPB in fiscal year 2015. CPB has some chance of remaining at that level for four straight years. Congress appropriated $445 million for fiscal 2012 and 2013 as well, but those amounts are vulnerable to rescission, depending on the political winds. For fiscal 2014, the Democratic-controlled Senate would repeat the same allotment while the Republican-controlled House would reduce it to zero.

Development

Policy delay of nonprofit status spikes Chicago News Cooperative

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Rumors started quickly, trying to explain why the Chicago News Cooperative was closing. The Internal Revenue Service had rejected the co-op’s application for nonprofit status. Then it was said that the MacArthur Foundation had refused to fund the startup out of fear it might take down City Hall friends. The truth was more prosaic. Several events — its tax status, its inability to lasso a deep-pocket donor and the demands of its publishing partner the New York Times — moved the news co-op to suspend operations Feb.

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Jim Ascendio

No-chat zone ’twixt funders and reporters?

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Radio news veteran Jim Asendio resigned as news director of Washington’s WAMU-FM last week after an internal dispute over a private fundraising event turned into a public clash over the editorial firewall protecting the station’s newsroom. Asendio objected when top managers required him and two reporters from his staff to participate in a “Meet the Producers” breakfast and panel discussion that the station hosted for major donors Feb. 22. The choice was stark, the news director said: “I could either not show up and be in trouble, or show up and violate my ethics, so I tendered my resignation.”

The showdown, first reported by Washington Post media critic Erik Wemple, put a spotlight on one of the touchiest subjects in cash-strapped newsrooms — firewalls designed to protect working journalists from undue influence by funders and to prevent appearances that such conflicts exist. Similar conflicts are playing out behind the scenes at public radio stations across the country, according to Iowa Public Radio’s Jonathan Ahl, who is president of Public Radio News Directors Inc.

“Some of our members have given us the indication that people aren’t necessarily crossing the firewall, but they’re walking up to it and peeking over it” too often, Ahl said.

Development

Scale: Wisconsin net has economies of size and local bureaus, too

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Nothing comes easily to public radio, not even a good idea. About 30 years ago, Wisconsin Public Radio veteran Jack Mitchell came up with the concept of banding together small stations throughout Wisconsin into a centralized system, within which a mothership would handle overhead and distribution, thus freeing up resources for stronger local content. Today, Wisconsin Public Radio operates 33 stations that benefit from strength in numbers – some of which might not exist today were it not for a centralized system. Each station is tied to one of two statewide networks, one featuring the NPR newsmagazines and classical music and the other mostly state-oriented talk programming. WPR “has twice as much programming” as a single network, said Mitchell, who now teaches at the University of Wisconsin – Madison, and the networks don’t air the same programs at the same time.

Development

Capital: With federal aid gone, tech fundraising starts from scratch

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The evaporation of the Commerce Department’s Public Telecommunications Facilities Program and the dwindling of other funding sources have created a critical situation at stations needing to purchase or update equipment for broadcasting. PTFP had provided public stations more than $233 million in capital funds since 2000. The congressional budget ax fell in April 2011, zeroing out PTFP’s annual $20 million allotment for matching grants. Compounding the problem is the parallel fall-off of state money, which also helped some stations cover equipment costs. At the same time, hardware for the first digital TV installations in the early 2000s is slowly approaching replacement time.

Development

Current participates as information provider in a series of forums

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With this package of articles, Current begins publishing a series of articles on Public Media Futures, appearing in conjunction with a two-year series of quarterly forums starting this month. The forums are co-sponsored by USC Annenberg’s Center on Communication Leadership and Policy and American University’s School of Communication, which publishes Current. Both the articles and the accompanying forums are planned to amplify and contribute to conversations already underway in the field about serious issues facing public service media companies in the 21st-century. The recession and trends in media technology are shaking the structural and financial foundations of public media, suggesting that some of the system’s major operating assumptions will have to change. These articles include commentaries from thinkers in the field as well as reports by Current writers.

Development

Capacity: Radio’s local newsrooms weigh in

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As the chorus calling on public media to add more local journalists grows, let’s be mindful of the specific ways adding journalists can dramatically improve local public service. Just by enlarging its newsroom to four, five or six journalists, a station will gain the human wherewithal to unleash a proper beat system. Beats cause reporters to become specialists. With a news staff of six, for example, a newsroom could have reporters well versed in the actors, history and nuances of a starter set of beats — education, health, business, law, environment and arts/culture. These specialists are more likely to break original stories, to know when it’s important to follow up, and to extract meaningful news analysis from a week’s events.