Programs/Content
WXPN postpones annual Non-Commvention
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The event was scheduled for May.
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Podcasts give creators of kids’ shows more freedom, but finding ways to play to radio’s strengths can help them reach more listeners.
The Philadelphia station’s project on gospel music includes a nationally distributed radio documentary and limited-run podcast.
Programmers said they have a mission to introduce listeners to music that challenges them.
An attendee at the Public Radio Program Directors Conference asked whether public media should build its own music-streaming platform similar to Spotify and Pandora.
Stations from all across the country will work together on the initiative.
Cincinnati Public Radio hopes to attract WNKU listeners after the station is sold.
Dye will cut back to part-time and continue to contribute to the show.
The partnership looks to explore the “depth and diversity” of Music City and the South.
The network is also deepening partnerships with stations and filling new roles in the division.
The station’s donor base grew 11 percent over two years.
WXPN will begin broadcasting its Triple A music format on WNTI Thursday.
VuHaus gathers in-studio music videos already being produced by Triple A–format stations onto a single platform.
A new marketing campaign mounted by Philadelphia’s WXPN-FM takes aim not at other local radio stations but targets the threat of online music services such as Pandora and Spotify. The Triple A station launched a six-week campaign last week to bolster recognition of the station in its market, attract new members and try to lure people away from online competitors. The “Vinyl at Heart” campaign features bus wraps and billboards as well as refresher campaigns and live events. Research commissioned by the station four years ago sowed the seeds for the new campaign by revealing untapped potential for new listeners in the Philadelphia market. “One of the key findings was that of the people in the region that liked the kind of music we play, only half knew we even existed,” said Roger LaMay, WXPN’s g.m. “It wasn’t shocking, but nonetheless it was one of those findings that grabs you and says you need to do something.”
Those results paralleled a study of classical music listeners presented at last month’s Public Radio Program Directors conference.
Plus: Doctors meet Alex the Muppet, and a Florida college sells two stations.
Plus: Paula Poundstone says NPR listeners are “polite and fun. There’s not a lot of head-bangers.”
Philadelphia’s WXPN-FM has received a $360,000 grant from the Pew Center for Arts & Heritage for Zydeco Crossroads, a 15-month project that will include concerts, educational events and a documentary film. WXPN will also use grant funds to launch a zydeco-themed website in September. “The Pew Center for Arts & Heritage has made it possible for us to bring leading Zydeco artists to Philadelphia and expose them to a wider audience, which will help foster a broader understanding and appreciation of this unique American music,” said WXPN General Manager Roger LaMay in a statement. “Our project partnerships with Allons Danser, Philly’s home for Zydeco/Cajun music and dance, the Philadelphia Folksong Society, and the African American Museum in Philadelphia will also access additional audiences who connect to Zydeco in distinct ways.”
The documentary will be created by filmmaker Robert Mugge and screened at a culminating weekend festival in fall 2015, according to a Pew release.
Program directors from public radio’s rock and folk stations are gathered in Philadelphia for shop talk and lots of live music.
A new website and mobile app backed by CPB will showcase videos of new and emerging bands.
With The Key, we’re able to better reflect the diversity of the Philadelphia music scene, give local bands a platform to showcase their music in multimedia formats and position XPN even more centrally in the market conversation around local music.