Programs/Content
How to reach audiences who think public media isn’t for them
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A segmentation study identified three groups that Vermont’s public media organizations can attract and engage with a different approach.
Engagement
6 tips for holding a public media listening tour
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“Don’t try to tack listening onto a performance or ‘normal’ event — make listening the entire point.”
Programs/Content
Through podcasts, kids’ shows also get more airtime on old-school radio
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Podcasts give creators of kids’ shows more freedom, but finding ways to play to radio’s strengths can help them reach more listeners.
Programs/Content
Vermont’s TV, radio networks team up for ‘News Minute’
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The collaboration between Vermont PBS and Vermont Public Radio could evolve into a broader partnership.
Programs/Content
Music station leaders discuss challenges in expanding digital presence
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An attendee at the Public Radio Program Directors Conference asked whether public media should build its own music-streaming platform similar to Spotify and Pandora.
Development
Development leaders say capital campaigns require commitment from executives, community
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“You immediately become hyper-aware of how good, or not good, your relationships with people are.”
Programs/Content
Travel ban complicates VPR’s special coverage of refugee resettlement
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Plans for the State Department to facilitate interviews fell apart while reporter Nina Keck was on the ground in Jordan.
Quick Takes
Vermont Public Radio kicks off $8M facility expansion
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Vermont Public Radio has started an $8 million expansion to its Colchester facility.
Quick Takes
Thursday roundup: NPR drops Krulwich blog, VPR A Go Go is back
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Also: A head audio engineer at Oregon Public Broadcasting takes first prize in an Atari contest.