Programs/Content
How to reach audiences who think public media isn’t for them
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A segmentation study identified three groups that Vermont’s public media organizations can attract and engage with a different approach.
Current (https://current.org/tag/vermont-public-radio/)
A segmentation study identified three groups that Vermont’s public media organizations can attract and engage with a different approach.
“Don’t try to tack listening onto a performance or ‘normal’ event — make listening the entire point.”
Podcasts give creators of kids’ shows more freedom, but finding ways to play to radio’s strengths can help them reach more listeners.
The collaboration between Vermont PBS and Vermont Public Radio could evolve into a broader partnership.
An attendee at the Public Radio Program Directors Conference asked whether public media should build its own music-streaming platform similar to Spotify and Pandora.
“You immediately become hyper-aware of how good, or not good, your relationships with people are.”
Plans for the State Department to facilitate interviews fell apart while reporter Nina Keck was on the ground in Jordan.
Vermont Public Radio has started an $8 million expansion to its Colchester facility.
Also: A head audio engineer at Oregon Public Broadcasting takes first prize in an Atari contest.