Tag: Underwriting
Difficult market for underwriting hinders sales of local Passport spots
Sponsorship reps in small markets say their clients are looking for more impressions than the streaming platform can deliver.As pandemic recedes, pubmedia stations seek ways to rebuild underwriting revenue
Despite concerns over a looming recession, sales leaders see signs of recovery in sponsorship sales.These ‘4 Rs’ are essential to success in underwriting sales
Many marketers know the "4 Ps," but these strategies for meeting your clients' needs are just as important.How original research is helping NPM draw sponsors to public radio
NPM is seeing “millions in return on our investment,” said CEO Gina Garrubbo.Stations are cautiously optimistic that underwriting will rebound next year
Downturns were substantial last year, but stations have attracted new clients and are hopeful for the return of top clients.Climate advocacy group targets Duke Energy underwriting on WUNC
NC WARN complained to the FCC about “misleading” sponsorship messages highlighting the utility provider’s commitments to clean energy.In times of crisis, public media sponsorships provide unique value in brand marketing
When reaching out to clients, remember that public media sponsorships offer effective ways for companies to build their brands.Stations brace for downturns in underwriting income, seek new clients
Experts say stations should get creative and find new partners during the coronavirus outbreak.With more freedom on podcasts, pubmedia producers seek middle ground on commercial tone
To answer a reader's question, we asked NPR and WBUR how they approach advertising on podcasts.PBS Board adopts tiered pricing model for top sponsorships
The board also heard that PBS' old non–real-time satellite transponder will be turned off Jan. 2.How a podcast pitch became a casting call for NPR announcer
When university instructor Chioke I’Anson began talking, NPR's Izzi Smith was "dumbstruck" by his voice.Now hear this: Audible is underwriting ‘Masterpiece’
Audible, which sells and produces audio books and spoken-word programming, steps into the spot vacated by designer Ralph Lauren.PBS Kids underwriting changes provide more space for sponsor messages
The updated policy will create new opportunities for delivering promotional messages online.Coming finale of ‘Downton Abbey’ puts public TV’s sales reps on edge
With nearly $1 million in local underwriting on the line, PBS is piloting an initiative to bolster sponsorships.As podcast revenues climb, NPR board questions effect on radio sales
With podcast revenues and downloads climbing, the NPR board discussed underwriting standards and the impact on broadcast underwriting.
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