Development
As pandemic recedes, pubmedia stations seek ways to rebuild underwriting revenue
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Despite concerns over a looming recession, sales leaders see signs of recovery in sponsorship sales.
Current (https://current.org/tag/underwriting/)
Despite concerns over a looming recession, sales leaders see signs of recovery in sponsorship sales.
Many marketers know the “4 Ps,” but these strategies for meeting your clients’ needs are just as important.
NPM is seeing “millions in return on our investment,” said CEO Gina Garrubbo.
Downturns were substantial last year, but stations have attracted new clients and are hopeful for the return of top clients.
NC WARN complained to the FCC about “misleading” sponsorship messages highlighting the utility provider’s commitments to clean energy.
When reaching out to clients, remember that public media sponsorships offer effective ways for companies to build their brands.
Experts say stations should get creative and find new partners during the coronavirus outbreak.
To answer a reader’s question, we asked NPR and WBUR how they approach advertising on podcasts.
The board also heard that PBS’ old non–real-time satellite transponder will be turned off Jan. 2.
When university instructor Chioke I’Anson began talking, NPR’s Izzi Smith was “dumbstruck” by his voice.
Audible, which sells and produces audio books and spoken-word programming, steps into the spot vacated by designer Ralph Lauren.
The updated policy will create new opportunities for delivering promotional messages online.
With nearly $1 million in local underwriting on the line, PBS is piloting an initiative to bolster sponsorships.
With podcast revenues and downloads climbing, the NPR board discussed underwriting standards and the impact on broadcast underwriting.
In a commentary, the This American Life creator elaborates on his claim that “public radio is ready for capitalism.”
A lengthy cover story in Baltimore’s City Paper said the station fails to distinguish between underwriting and editorial content.
Jessica Hansen, NPR’s new voice of its underwriting credits, will continue through, at least, June.
On this week’s podcast, a conversation with a former NPR host about her new micro-news organization reporting on fashion, and more.
The program, produced by Oregon Public Broadcasting with partner Lion TV, had dwindled from 11 episodes per summer run to just four last season.
A public radio licensee’s bid to boost underwriting revenue by skirting restrictions on credit language met with a flat rebuttal from the FCC May 15. The licensee of Phoenix’s KBAQ and KJZZ asked the Commission in March to approve a three-year “limited and controlled demonstration project” to relax limits on language in the stations’ underwriting credits. Maricopa County Community College District proposed allowing qualitative terms, such as “award-winning” and “experienced,” and information about sales, discounts and interest rates. Such wording is currently barred under FCC rules. Maricopa argued that the relaxed restrictions would help the stations increase underwriting income amid a challenging climate for public broadcasting funding.