Diversity in Public Media
Chicago’s Vocalo reins in eclectic approach but keeps focus on younger audience
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With CPB’s backing, the station is exploring whether its format could expand to other cities.
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With CPB’s backing, the station is exploring whether its format could expand to other cities.
The most famous general manager in public radio is going to try again with another station.
Malatia was formerly c.e.o. of WBEZ in Chicago.
When Torey Malatia unexpectedly announced his resignation as president of WBEZ licensee Chicago Public Media Friday, July 26, news of the longtime leader’s exit reverberated across Chicago media and public radio.
Torey Malatia, longtime president and c.e.o. of Chicago Public Media, has resigned effective immediately.
Dubbed the “2032 Membership Drive,” the station’s newest citywide marketing blitz encourages young “interesting people” to “make babies” who will grow up listening to public radio. The ads appear on billboards and buses; a Facebook app created for the campaign has a matchmaking feature to help curious listeners connect.
From exploring underground tunnels to tracking the evolution of the Chicago accent, Curious City is an unconventional spin on community-based public media reporting.
Torey Malatia’s argument against “advocacy journalism” — leveled at Smiley & West after Chicago’s WBEZ carried the program for two years — is merely a weapon of mass distraction from the real issue.
In a pluralistic America, public media is a central resource for promoting inclusiveness in civic engagement. This misson-based role has become even more important in today’s broadcast and digital media environment, in which content is tailored exclusively to audiences based on their ideology and beliefs.
Tavis Smiley is defending the tone and content of his weekly public radio show Smiley & West after Chicago’s WBEZ became the latest and largest-market station to drop it from its schedule.
Chicago Public Radio’s board, staff and executives didn’t mince words in their latest strategic plan about their bold experiment known as Vocalo. “As a website Vocalo must be seen as unsuccessful so far.”