Programs/Content
Three public radio stations acquire Gothamist sites
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The stations say the acquisition will “support their shared missions to reflect and serve their listeners and the public.”
Programs/Content
Outlets aim for engagement as Facebook feeds less news to users
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Callouts, virtual station tours and diverse sources of web traffic are among the strategies public media newsrooms are adopting.
Programs/Content
How crowdsourced questions fueled election coverage for California stations
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Partners in the multimedia project used social media marketing and a variety of digital tools to get a broad cross-section of voters talking about ballot measures.
Development
KPCC case study: Using the ‘dark arts of digital marketing’ to convert donors
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The station partnered with a digital marketing firm on a campaign targeting its audience with Facebook ads and website banners.
Obituaries
Steve Julian, KPCC ‘Morning Edition’ host, dies at 57
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Julian joined the station in 2000.
Programs/Content
Kids love listening to stories. So why aren’t public media podcasts telling them any?
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“With parents so concerned about kids overdosing on screen time, you’d think public radio would pick up the baton.”
System/Policy
Video: Growing the Latino audience at KPCC in Los Angeles
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A look behind the scenes at the station’s efforts to reach a new community of listeners.
Quick Takes
KPCC negotiates first three-year contract with union
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After 16 months of negotiations, unionized employees at KPCC in Pasadena, Calif., have negotiated their first contract with management.
Programs/Content
Project crowdsourcing health care costs finds partners in pubmedia
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A former New York Times reporter teams up with WNYC, KQED and KPCC to cut through the mystique surrounding the cost of health care.