System/Policy
Upside to digital acquisitions: reaching audiences where they are
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Stations have found that monetizing their local news sites takes experimentation and “a lot of learning.”
Current (https://current.org/current-mentioned-stations/latino-public-broadcasters/page/308/)
Stations have found that monetizing their local news sites takes experimentation and “a lot of learning.”
“The Splendid Table” airs on more than 400 public radio stations.
BYU Broadcasting says it produces “original programming the entire family can enjoy together.”
WGBH developed the content with input from 50 teacher advisers.
In college, Maggie Martin felt invigorated telling listeners what was happening and why it was important.
As public media heads into its next 50 years, shifting strategies to focus on content “will require a hard turn and painful decisions that affect finances, people and structures.”
The station will hire an on-demand producer, develop podcasts, create content to serve “diverse audiences” and “uncover unique, untold stories.”
Trainers Judith Smelser and Mike Marcotte discuss the new skills required when a reporter moves into a leadership position.
Bloom adapted magazine publishers’ practices of list-buying and direct-mail testing to public broadcasting membership programs.
CPB had given $30,000 to help the station recover from hurricane damage.
The interactive game feature should roll out later this year, according to PBS.
Witherspoon was the first director of television at CPB.