Development
NPR hopes podcast bundle can gain traction after slow start
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NPR made their podcast bundle available to anyone in July.
Current (https://current.org/current-city/east-lansing/page/183/)
NPR made their podcast bundle available to anyone in July.
As audiences decline, pledge has dropped for all station types across the last five years.
With PBS rights to the drama expiring June 30, stations and viewers are making the most of the show’s fundraising farewell tour.
CEO Margaret Low also announced that the station is ending production of “Only a Game,” “Modern Love” and “Kind World.”
The organization is also ending the podcast “The Hilarious World of Depression.”
The public broadcaster is expecting a 20% drop in income.
Amy Wigler joins PBS as VP of multiplatform marketing and content.
Core listeners have become even more important to classical radio stations during the pandemic as their loyalty and time spent listening has increased.
The tentative agreement covers three years and includes wage adjustments, “along with a strong commitment to diversity,” according to WBUR’s CEO.
Contributor Development Partnership and Donor Development Strategies suspended canvassing in March to protect canvassers and community members from contracting the virus.
Cooper previously served as the editor-in-chief of the San Francisco Chronicle.
A study informed by AudiGraphics audience research concludes that now is the time to ask sustainers to increase giving.