Development
Donor conversion grows with addition of NPR Network option on NPR.org
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“What this tells us, really, is we’re headed in the right direction,” said NPR CDO Leora Hanser.
Development
Membership revenues dip in latest CDP analysis
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While membership fundraising slipped during the three-month reporting period, the decline in donor acquisition slowed.
Development
Public media campaign aims to help stations reverse new donor slump
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The May event will encourage supporters to share their love for public media.
Development
In latest CDP analysis, radio stations continue to see fundraising declines
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Our monthly fundraising report reveals a slowing decline in new donor acquisition, while Passport continues to drive sustainer growth.
Development
As pandemic recedes, pubmedia stations seek ways to rebuild underwriting revenue
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Despite concerns over a looming recession, sales leaders see signs of recovery in sponsorship sales.
Development
What a CDP analysis reveals about public media’s membership revenue, now and in the future
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An analysis of membership data from late 2022 found declines in donor acquisition and member revenue.
Development
Rollout of NPR Network donations tests more than the public radio giving experience
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As NPR and stations team up to build membership through digital channels, a growing sense of urgency about fundraising confronts concerns about trust and transparency.
Development
‘Next generation of tote bags and mugs’: NPR launches ad-free podcast bundle for new station donors
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For now, the bundle is available only to new members of 34 stations.
Development
NPR to launch donation option for the NPR Network
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The option allows digital natives “to give to what they love,” said NPR CDO Leora Hanser.
Development
These ‘4 Rs’ are essential to success in underwriting sales
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Many marketers know the “4 Ps,” but these strategies for meeting your clients’ needs are just as important.
Development
Upgrades to PBS Passport seen as only one part of the solution to public TV’s fundraising challenges
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With improvements coming to PBS’ members-only streaming service, development strategists at the Public Media Development and Marketing Conference advised stations to invest more in digital fundraising.
Development
WITF backs CDP as strategic investor alongside GBH
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The Pennsylvania station wanted to “secure the foundation” of CDP’s technology buildout, according to a spokesperson.
Development
NPR board passes ambitious plan to expand digital fundraising, podcast subscriptions
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“This is really the first step in the next 50 years of NPR,” said CEO John Lansing.
Development
CDP partners with ROI Solutions for fundraising CRM
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CDP President Michal Heiplik said ROI Solutions was selected in part because of its focus on nonprofit organizations.
Development
Minnesota Public Radio receives $56M gift for classical music
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The donation is the largest in the organization’s 55-year history.
Development
St. Louis Public Radio fundraiser takes flight for bird safety
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The station raised more than $26,000 to help equip its headquarters with bird-safety features.
Development
Public TV fundraisers weigh future of on-air pledge as shift to streaming accelerates
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After a difficult March drive, stations look for ways to head off a “glide path downward.”
Development
The power of partnerships, promotion and pledge to drive revenue
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The way we make connections that lead to support is just as important as the way we connect through great content.
Development
GBH establishes Kids Catalyst Fund supporting educational media for children
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The fund, which will seek donations in perpetuity, will also back community-based initiatives and research aimed at providing equitable and inclusive access to curriculum-based content.
Development
Urban Alternative station prepares to release audio NFTs in collaboration with emerging artists
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Rocky Mountain Public Media’s The Drop is experimenting with direct licensing for independent musicians by creating an NFT playlist.