Development
NPR board passes ambitious plan to expand digital fundraising, podcast subscriptions
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“This is really the first step in the next 50 years of NPR,” said CEO John Lansing.
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“This is really the first step in the next 50 years of NPR,” said CEO John Lansing.
CDP President Michal Heiplik said ROI Solutions was selected in part because of its focus on nonprofit organizations.
The donation is the largest in the organization’s 55-year history.
The station raised more than $26,000 to help equip its headquarters with bird-safety features.
After a difficult March drive, stations look for ways to head off a “glide path downward.”
The way we make connections that lead to support is just as important as the way we connect through great content.
The fund, which will seek donations in perpetuity, will also back community-based initiatives and research aimed at providing equitable and inclusive access to curriculum-based content.
Rocky Mountain Public Media’s The Drop is experimenting with direct licensing for independent musicians by creating an NFT playlist.
By accepting the gifts, stations have the potential to draw younger donors who give more generously.
As part of our “Focus on Membership” series, three experts discuss the nuts and bolts and bigger picture of effective digital fundraising.
Our “Pathways to Philanthropy” webinar included essential elements of a successful pitch and mistakes to avoid.
“We spend a lot of time thinking in the clouds and being a little more highbrow and not coming out of those offices and coming down to the people,” said Nikki Swarn, GM and PD at The Drop. “So many public media stations don’t make that entry point as simplistic as it could be.”
“If new donors continue declining overall, that means retention of those donors is going to be more important than ever.”
A 2020 study of stations’ online donation practices revealed that public media is woefully behind other nonprofits.
The station has created a new “annual sustainer” option for Passport donors to automatically renew their memberships.
The William D. Wells Fund, established with a legacy gift from a donor who supported the station anonymously for decades, will generate funds for the station’s STEM and education initiatives.
NPM is seeing “millions in return on our investment,” said CEO Gina Garrubbo.
The majority of the funding is supporting the station’s live-events venue.
Filmmakers who search high and low for production money say public media must find ways to increase support for their work.
Public TV saw “incredible growth” in sustainers, according to the donorCentrics Benchmarking Project. Meanwhile, public radio may face a “downward slope” in revenue.