Development

With projects on hold, PBS hunts spendable cash, tweaks primetime schedule

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Don’t tell the county fire marshal, but the president of PBS keeps working while her staff evacuates the building in deference to a fire alarm. Kerger travels, meets future donors, smiles dazzlingly at galas, and works some more with the determination of a distance runner, which she is.Here she tells readers:

PBS will propose hot-switching station breaks to help build audience flow, though the new practice would make it hard for stations to slide programs around the schedule,
The network needs to raise immediately spendable money, though she wants it to start accumulating an endowment,
Why PBS didn’t promise Bill Moyers a slot on Friday night in particular. Kerger spoke with Current editors in her conference room at PBS headquarters in Arlington, Va. The transcript is edited. Current: The proposed PBS budget for next year makes a point of concentrating attention on primetime.

Development

CPB survives, but not the facilities program

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This year, St. Patrick’s Day was the deadline for pubcasters to ask Uncle Sam for help replacing their ancient, failing transmitters, or for a broadcast starter-set to put a new station on the air. It was also one of those days when Congress lurched toward its budget compromise — and took back the offer. Gone is the 49-year-old Public Telecommunications Facilities Program, a $20-million line item in the Department of Commerce, which had been saved year after year by supporters in Congress. This time they were too busy saving PTFP’s younger and bigger sibling, CPB.

Development

STING: The Right jabs pubradio with NPR fundraiser’s words

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Neither Ron Schiller nor Betsy Liley had eaten before at Café Milano, the upscale see-and-be-seen restaurant in Georgetown, before Feb. 22, when they stepped into an elaborate trap that had been set for them there. The two NPR fundraisers didn’t get the $5 million donation that was discussed by their lunch partners, and the president of NPR didn’t pose for a photo accepting a phony check, but those were the better results of the lunch meeting. They couldn’t have expected that a hidden-camera recording of their talk with two prospective donors would cost Schiller his next job, put Liley on administrative leave, trigger the ouster of NPR’s president and severely undercut support for federal aid to public broadcasting. Two weeks later, March 8, the consequences began tumbling into sight as right-wing activist James O’Keefe’s video of their lunch meeting spread virally on the Web.

Development

House vote would axe CPB in 2013

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Last time, in 2005, the emissary to Congress was Clifford the Big Red Dog. This time, it’s an aardvark named Arthur. Last time, lawmakers showed off boxes of 1 million petitions with signatures; now, the million signatures are digital. Back then, when the Republican-led House Appropriations Committee tried for a 25 percent cut in the CPB appropriation, public support moved the House to save it by a 2-to-1 vote. This year, no such luck.

Development

Into the gig economy

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The author is president of Western Reserve Public Media (WNEO/ WEAO), which serves Akron, Youngstown and Kent in northeast Ohio. Right after I finished reading Barbara Cochran’s paper for the Knight Commission, “Rethinking Public Media: More Local, More Inclusive, More Interactive,” the phone rang. The 1990s called, and they want their White Paper back. Public television has been local, inclusive and interactive since its inception. No doubt there is always room to be “more,” but getting there by building up staff and tinkering with governance structure is a repeat of the past and will lead to more reliance on taxpayer support from state and federal sources that cannot or will not provide it.

Development

Newman’s own way: ‘speak up and do things’

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In June 2007, when conservative publisher Rupert Murdoch purchased the venerable Wall Street Journal, actor and philanthropist Paul Newman was upset. Wary of Murdoch’s reputation for buying up and sensationalizing news outlets, Newman sensed trouble ahead for American newspapers. Soon after, Newman called his local PBS member station, Connecticut Public Television. He had a positive relationship with CPTV: President Jerry Franklin says the station once received a donation check written on Newman’s personal account for $300,000. But this time, Newman had a programming idea — and with it, a stunning offer.

Development

Buyer will take Nightly Business Report to ‘a new level’

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WPBT sells to entrepreneur with history of legal disputes: Mykalai Kontilai, whose NBR Worldwide this month purchased Nightly Business Report, a staple of public TV carried five nights a week on 250 stations, talks about how his years as an instructional television distributor gave him a strong sense of public broadcasting values. ¶ He talks about how he’ll use that background to develop an educational outreach using the show to teach real-world financial responsibility. He talks of his plans to bring NBR to international audiences. ¶ What he doesn’t want to discuss are more than 20 lawsuits from 1999 through 2010 filed in San Diego County Superior Court against him or his companies — including five alleging breach of contract.

Development

Sustainers: more efficiency and stability, shorter pledge drives

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After a decade, sustaining members have given four times as much, net
Everywhere you look these days, there’s a different message on the state of the economy: the Dow is up, the Dow is down, hiring is up, the recovery is jobless. If anything is certain, it’s that the outlook remains very uncertain. It’s a genuine blessing, therefore, that sustaining members can put a little more certainty into your station’s life. Since Minnesota Public Radio began its sustaining member program in 2007, it has revolutionized the way we generate financial support from our audiences. Sustaining members take a step beyond those who commit to a year of monthly gifts on their credit card or through their bank.

Development

Accounting problems cost WNET $1 for every $7 in federal grants

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WNET’s accounting problems have cost it $1.96 million out of a series of production grants totaling $13 million, following  a two-year federal investigation of the big New York station’s grant accounting. Federal lawyers and the licensee — Educational Broadcasting Corp., now officially known as WNET.org — signed a settlement in which the station gave up 15 percent of the grant money:

$950,000 to be paid back to the feds for inadequately documented or prohibited costs, and
$1,015,046 that the station has spent on the productions but agreed to give up. By the time of the settlement, the growing sum of unreimbursed expenses had cut a $7.8 million hole in the station’s financial fabric. To keep federally backed productions going, the nonprofit continued spending money on them but stopped asking for reimbursements. Robert Feinberg, general counsel, said it was a voluntary decision by the station: “If we have done something wrong, we didn’t want to compound the error.”

“It’s definitely been a drain,” Feinberg said.

Development

Gov’t officials critical of nonprofit Friends units

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Nonprofit fundraising arms of the state-owned network in West Virginia and the school-board-operated stations in Miami are under fire as public officials scrutinize longstanding financial relationships that underpin their operations. West Virginia Public Broadcasting and Miami’s WLRN-FM/TV, like many other public radio and TV operations owned by state and local governments, rely on sister nonprofits, often called Friends groups, to raise as much as 40 percent of their annual budgets. These private 501(c)(3) nonprofits around the country differ in many details but typically have separate governing boards and sometimes their own staffs.  

A major reason for their existence is also cause for the complaints: They give pubcasters more flexibility and speed in purchasing and contracting than government procedures usually permit and they can pay for programming or other mission-related activities that the stations couldn’t otherwise afford. Friends of WLRN, for example, was able to contribute funding to continue the station’s editorial partnership with the Miami Herald when the newspaper’s new owners were cutting costs in 2008, according to Janet Altman, chair of the friends group.

Development

Mobile giving a ‘no-brainer’ for TAL postcast audience

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It’s not the best way to collect big annual gifts from station members, pubcasting fundraisers agree. But This American Life’s producers confirmed that giving-by-texting among their many devoted listeners holds considerable potential. Beginning last November, appeals for $5 donations included in four of the show’s weekly podcasts brought in $142,880 from 28,576 listeners, as of April 15, according to Seth Lind, production manager. To donate, a podcast listener simply texts “LIFE” to 25383 and TAL receives a $5 donation, minus fees, paid through the giver’s wireless phone bill. The vast majority of the text gifts to TAL were sent during the campaign’s first month, but fans continue to respond.

Development

Giving by texting: So far, you’d LOL at net proceeds

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Americans’ response to the post-earthquake crisis in Haiti demonstrated the power of technology-enabled charity, but public broadcasters who have tried raising funds from mobile givers say it’s been a money-losing proposition so far. A handful of public stations have tried various ways of soliciting donations by text messaging. Philadelphia’s WXPN asked attendees of last summer’s XPoNential Music Festival to chip in $5 each via text message. In San Francisco, KQED made appeals during campaigns tied to Earth Day programming and 2009 year-end giving. Twin Cities Public Television made pitches during pledge drives, animated 10-second spots and e-newsletters.

Development

To save journalism, click ’n’ donate?

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Now a dot-com called Kachingle is starting to roll out an online service designed to make voluntary support easy for even the most Internet-dazed, pledge-averse, marginally committed and low-budgeted Medici to virtually toss coins, or dollars, to reward the online media they love and appreciate.

Development

‘Sloppiness,’ not wrongdoing, led to probe, says WNET chair

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The leadership of WNET said a federal investigation into the station’s use of federal grants totaling almost $13 million is wrapping up, and the organization is financially sound. “There was sloppiness as opposed to real wrongdoing in terms of our accounting systems, which has been addressed,” said James Tisch, chairman of the WNET Board, in an interview. The station has hired a new chief financial officer and created the position of executive director, financial control, to ensure compliance with federal grant rules, said Neal Shapiro, president. “We have a new CFO. We have a new compliance person to make it very clear we take all these rules very seriously,” Shapiro said.