System/Policy

FCC denies stations’ bid for looser underwriting language

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A public radio licensee’s bid to boost underwriting revenue by skirting restrictions on credit language met with a flat rebuttal from the FCC May 15. The licensee of Phoenix’s KBAQ and KJZZ asked the Commission in March to approve a three-year “limited and controlled demonstration project” to relax limits on language in the stations’ underwriting credits. Maricopa County Community College District proposed allowing qualitative terms, such as “award-winning” and “experienced,” and information about sales, discounts and interest rates. Such wording is currently barred under FCC rules. Maricopa argued that the relaxed restrictions would help the stations increase underwriting income amid a challenging climate for public broadcasting funding.

Programs/Content

Via Aviators website, opportunities for product placement

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Producers of The Aviators, a public TV series distributed by the National Educational Telecommunications Association, devoted a page of the program website to videos depicting opportunities for product placements by sponsors. The web page was removed after Current inquired about the unusual sponsorship marketing. Screenshots from the page are presented here. In an email to Current, Executive Producer Anthony Nalli explained the marketing strategies behind the descriptions and how FourPoints Television Productions worked with sponsors. Nalli writes:  “Any time aviation gives back to the community, that’s the kind of positive message we feel is important to convey as part of the core mission of The Aviators.”

 

Nalli: This example referred “not so much a marketing point as it was a concern was that we would sensationalize their aircraft’s accident history.

Jarl Mohn
Jarl Mohn

NPR names media exec and venture capitalist Jarl Mohn as new CEO

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Philanthropist, investor and former cable TV executive Jarl Mohn will join NPR as its new c.e.o. July 1, the network’s board announced Friday. Mohn has served on the board of KPCC in Los Angeles since 2002 and is currently chair. He has worked mainly in commercial media, with a run as g.m. of MTV Networks from 1986–90. From 1990–98 he was c.e.o. of E! Entertainment Television, which he also founded.

System/Policy

Pubmedia symposium examines how to define, quantify impact

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“Impact” is a feel-good media buzzword of the moment, increasingly required by the funders of many projects and invoked by some PTV stations, news organizations and documentary producers as key to demonstrating the social good derived from their work. But defining the concept and then measuring whether a media project has demonstrated its value remain elusive challenges for many. During “Understanding Impact,” a two-day symposium convened last month at American University in Washington, D.C., participants explored a number of the ad hoc systems for tracking impact that are taking form. Organizations including the Center for Investigative Reporting in Emeryville, Calif., and KETC, the Nine Network of St. Louis, have developed their own methodologies and hired staff members to measure the impact of their work.

People

Kenneth Tomlinson, CPB chair at center of scandal, dies at 69

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Tomlinson, a former Reader’s Digest editor and CPB Board chair who mounted a behind-the-scenes campaign to balance what he saw as a liberal bias in PBS programming, died May 1 in Winchester, Va., after a long hospitalization.

System/Policy

Funding boost from universities helps Iowa Public Radio after difficult year

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Iowa’s Board of Regents voted to increase funding for Iowa Public Radio Thursday after hearing details of the pubcaster’s financial struggles in the wake of a CEO’s departure. The seven regents unanimously agreed to boost IPR’s fiscal year 2015 funding by $236,000. The decision restores support from the state universities to its FY2013 level of $944,800, almost a quarter of IPR’s total revenues that year. IPR, comprising six stations licensed to three public universities, has been adjusting to reduced subsidies from the schools, which have scaled back aid by 10 percent each year since 2011. IPR aims to be free of university funding in 2017.

Programs/Content

PBS’s Sepulveda: Stations can do more to engage Latinos, broader communities

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PBS stations need to share more information among themselves as they work to increase their community impact, PBS’s new senior v.p. of station services Juan Sepulveda said at the two-day “Understanding Impact” symposium, convened by the Public Media Futures Forum and the Center for Investigative Reporting April 17 and 18. The forum, which took place at American University, explored how public media organizations can measure and analyze the impact of their work. Sepulveda, who started at PBS in January, said he was still trying to get a sense of how actively stations are working on issues of impact and how much information they’re sharing. So far, he’s concluded that a small number of stations are “doing it right,” he said, adding that “if we’re honest, a big chunk of the system is not.”

Sepulveda saw firsthand the success of digital outreach and community-organizing tactics when he worked to mobilize Texans and Latinos for President Obama’s campaigns. Public TV can apply those strategies to get stations “more directly involved in what’s happening with each other,” he said.

Quick Takes

Report: New light-rail line causing problems for MPR/APM

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The new Green Line of the Minneapolis-St. Paul light-rail line is beginning to wreak havoc on the studios of American Public Media/Minnesota Public Radio, according to an April 18 Minneapolis Star Tribune report. The new line, which passes in front of APM’s headquarters, starts operating June 16. Metro Transit has begun test runs on the line, and APM claims the shaking and vibrations are interfering with work at its offices. “The floor is vibrating, the ceiling is shaking, the structure is making noise, and that affects the recordings,” Nick Kereakos, chief technology officer and operations vice president for MPR and APM, told the Star Tribune.

System/Policy

Public Media Futures Forum explores impact measurement and analysis

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“Understanding Impact,” a two-day symposium, will explore how public media organizations can measure and analyze the impact of their work. Convened by the Public Media Futures Forum and the Center for Investigative Reporting, the event is taking place at American University in Washington, D.C. Check out the schedule below. Due to technical difficulties, we are unable to offer a live stream of today’s proceedings. Please see CIR’s live blogging page for updates. Schedule
Thursday, April 17

10–10:30 a.m. — Welcome

Ed Beimfohr, Associate Dean, Operations & Strategic Initiatives, American University School of Communication
Mark Fuerst, Director, Public Media Futures Forums
Robert Rosenthal, The Center for Investigative Reporting (CIR)

10:30–11:10 a.m. — CIR case study: Veterans Reporting

Amy Pyle, CIR
Aaron Glatz, CIR
Lindsay Green-Barber, Ph.D., ACLS Public Fellow, CIR

11:20 a.m. – 12 p.m. — A Theory of Community Impact

Amy Shaw, Sr. VP for Community Engagement, KETC/Nine Network, St.

System/Policy

Engelhardt: Change to Pacifica’s governance must come from outside

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I have been following the recent events of the Pacifica radio network with great interest and even greater concern — even sadness. I am reading far too much misinformation — a thousand sparks, a million splinters, far too much “me-me-me,” no “we.”

I was the Executive Director of Pacifica before the latest appointee, Summer Reese. Though I had years of experience in radio in various capacities, I came to Pacifica as an outsider, and it is from that perspective, as an outsider turned insider, that I am writing. Pacifica is not only failing, it is nearly moribund. The most recent episode unfortunately illustrates this point only too well.

People

SABEW honors biz news, Michiganers land MAB awards, and more recognition for pubcasters

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SOCIETY OF AMERICAN BUSINESS EDITORS AND WRITERS
Pubcasters honored with SABEW Best in Business awards. NPR’s coverage of the “Health Care Website Launch” was named best radio/TV segment or interview, citing reporter Elise Hu and editors Uri Berliner and Neal Carruth. NPR’s Planet Money won in the innovation category for its episode “Planet Money Makes a T-Shirt.” WAMU 88.5 News’s Patrick Madden, Julie Patel and Meymo Lyons won for best radio/TV or investigative report for “Deals for Developers.” “Lots of ground covered, great interviews with lots of players and lots of tough questions asked,” said SABEW. “This is local accountability journalism at its best.”

ProPublica received three awards in the digital arena. ProPublica’s Jesse Eisinger won for digital commentary for “The Trade,” which addressed the banking and financial industries; T. Christian Miller and Jeff Gerth were cited in the digital explanatory division for “Overdose,” a series investigating the dangers of acetaminophen; and A.C. Thompson and Jonathan Jones won for the digital feature “Assisted Living.”

The digital investigative prize went to Chris Hamby of The Center for Public Integrity for “Breathless and Burdened: Dying from Black Lung, Buried by Law and Medicine.” (“Breathless and Burdened” also won the Goldsmith Prize for Investigative Reporting presented by the Joan Shorenstein Center on the Press, Politics and Public Policy at Harvard University’s Kennedy School of Government for CPI’s Hamby, Ronnie Greene, Jim Morris and Chris Zubak-Skees plus Matthew Mosk, Brian Ross and Rhonda Schwartz of ABC News; it was presented March 5 in Boston.)

The 19th annual BiB awards will be presented March 29 at the SABEW conference in Phoenix.