Public Media Futures Forum explores impact measurement and analysis

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“Understanding Impact,” a two-day symposium, will explore how public media organizations can measure and analyze the impact of their work. Convened by the Public Media Futures Forum and the Center for Investigative Reporting, the event is taking place at American University in Washington, D.C. Check out the schedule below.

Due to technical difficulties, we are unable to offer a live stream of today’s proceedings. Please see CIR’s live blogging page for updates.


Thursday, April 17

  • 10–10:30 a.m. — Welcome
    • Ed Beimfohr, Associate Dean, Operations & Strategic Initiatives, American University School of Communication
    • Mark Fuerst, Director, Public Media Futures Forums
    • Robert Rosenthal, The Center for Investigative Reporting (CIR)
  • 10:30–11:10 a.m. — CIR case study: Veterans Reporting
    • Amy Pyle, CIR
    • Aaron Glatz, CIR
    • Lindsay Green-Barber, Ph.D., ACLS Public Fellow, CIR
  • 11:20 a.m. – 12 p.m. — A Theory of Community Impact
    • Amy Shaw, Sr. VP for Community Engagement, KETC/Nine Network, St. Louis
  • 1–1:30 p.m. — Another View of Community Impact
    • Juan Sepulveda, Sr. VP for Station Services, PBS
  • 1:30–2:10 p.m. — Impact Space (a tool demo)
    • Clint Beharry, Sr. Creative Technologist, Harmony Institute
    • Debika Shome, Deputy Director, Harmony Institute
  • 2:10–3:20 p.m. — Cases and Applications: Examples and approaches to impact from participating organizations
  • 3:30–5 p.m. — A facilitated analysis of the day’s content
    • Tom Thomas, Co-President, Station Resource Group

Friday, April 18

  • 9:30–9:50 a.m. — Opening Comments
    • Jan Shaffer, Executive Director, J-Lab at American University
  • 9:50 – 10:20 a.m. —Updates from the Field
    • Todd Cunningham, Director, USC/Annenberg Media Impact Project
  • 10:35–11:15 a.m. — Impact and Innovation: Localore
    • Noland Walker, Executive Editor, Localore
  • 11:15 a.m. – 12:00 p.m. —The Participant Index
    • Caty Borum-Chattoo, Participant Media, Executive in Residence at American University
  • 1:00 p.m. – 2:30 p.m. — Facilitated Discussion: Forming Communities of Practice: Where Do We Go From Here?
    • Facilitated by Mark Fuerst and Joaquin Alvarado

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