Yes, web use is growing, but TV is still setting records

This paper began with a simple question. A station manager wanted to compare the sizes of her station’s web audience with its radio and television audiences — an apple-to-apples comparison. When she saw the results, her reaction was “OMG, why is that web audience so small?!”

Hopes of viewers and producers invested in Need to Know

Ten weeks before the air date of Need to Know, WNET announced the executive producer. Seven weeks before, the producing station named the co-anchors. On May 7 the new public affairs series debuts on PBS. A lot will be riding on the show. For PBS it’s a rare chance to start a potential “icon series” with new styles and substance, demonstrating that folks in “legacy media” can interact and innovate like digital natives.

‘Tent-poles’ ahead

PBS is raising tent-poles to reinvigorate its primetime lineup. Over the next one to three years, it will shrink down a number of as-yet-unidentified series to high-profile special events, then use the freed-up production money and schedule space to nurture new shows it hopes will mature into icons.

Where the Crossroads films and funding went

CPB’s big America at a Crossroads initiative funded 20 independently produced documentaries on aspects of the post-9/11 world, at a cost not wildly above the predicted $20 million. [This list tracks the 21 grants to producers and the resulting 20 broadcasts. See also Current’s related 2009 article and timeline.]
The funding
Costs of the project’s major phases:
$2,520,724 — for R&D on proposals from 36 producing teams, the first cut in the grantmaking process,
+ 12, 629,507 — for production of the final 20 selected projects, and
+ 5,644,158 — for WETA’s work as “Crossroads entry station” including packaging and promotion of the series and outreach efforts. = $20,794,389 — total cost
Here’s a boxscore counting the productions. Number of documentaries for which CPB announced funding in 2006 for its America at a Crossroads project

20

Additional commissioned in 2006
(The Muslim Americans)

+1

Total productions announced for funding

21

MINUS Not completed (Invasion)

-1

Total completed and broadcast

20

Total distributed to public TV by PBS

19

Distributed by Oregon Public Broadcasting/NETA, Fox News Channel and other outlets

1

Total distributed

20

The films
The first 11 Crossroads films premiered on PBS in April 2007 as a packaged series: 

April 15, 2007
Jihad: The Men and Ideas Behind Al Qaeda, originally Holy War

April 16
Warriors and Operation Homecoming: Writing the Wartime Experience

April 17
Gangs of Iraq and The Case for War: In Defense of Freedom

April 18
Europe’s 9/11, originally Spain’s 9/11, and The Muslim Americans

April 19
Faith Without Fear, originally The Trouble with Islam, and
Struggle for the Soul of Islam: Inside Indonesia  

April 20
Security versus Liberty: The Other War and The Brotherhood, originally The Terror Dilemma

Nine more docs aired later on PBS, listed by broadcast date:

June 11, 2007
Kansas to Kandahar: Citizen Soldiers at War, originally Citizen Soldiers

Aug.

It’s a beautiful day for return to Make-Believe

In honor of its 40th anniversary on public TV, the famous Mister Rogers Neighborhood of Make-Believe set, including King Friday XIII’s castle, will be assembled for public viewing one last time, Nov. 6–8 [2009] at Pittsburgh’s WQED. Much of the large set has been warehoused …

Student hugging principal at graduation

Why fund a whole doc?

Few docs as substantial as The Principal Story, which airs on P.O.V. Sept. 15, are funded in full by a single angel, but this one was. The Wallace Foundation didn’t choose to cover the whole cost to make independent producers’ lives easier, though the grant did that.

In Pittsburgh, members come first in credits

Viewers like you — by name — have literally moved to the front of the line in underwriting credits at WQED in Pittsburgh. Since mid-August, a Mary Jones or Joe Smith of Anytown, Pa., who donated as little as $40 to the station, is mentioned ahead of major corporations or donors providing hundreds of thousands. That better reflects the overall importance of viewer contributions to the TV/FM licensee, said Deborah L. Acklin, g.m.

At a time when audience contributions are proving more reliable than many corporate and state government funders, the WQED credits and new ones from PBS are emphasizing the role of viewer-donors. The new national multiplatform credits package that PBS began feeding to stations in August focuses on the viewer as “Explorer” branding concept (Current, June 23). PBS head Paula Kerger seemed to approve of WQED’s idea after a Pittsburgh reporter mentioned it during her July appearance at the Television Critics Association tour in Pasadena, Calif.

Clash at Crossroads

Could CPB have avoided the public collision of wills over one of the America at a Crossroads documentaries that tainted its $20 million project in 2007 about the post-9/11 world? Determining that, in effect, was the assignment that Cheryl Halpern, then chair of the CPB Board, gave more than two years ago to the corporation’s semi-autonomous inspector general, Kenneth Konz. Back then 10 members of Congress also had asked CPB and its IG to determine what kept the program, Islam vs. Islamists: Voices from the Muslim Center, from airing among the first batch of Crossroads shows on PBS. The lead producer of the film, Frank Gaffney, a defense think-tank president and former Pentagon official, had gone public with his dispute.

Timeline: Crossroads and context

The America at a Crossroads series and the 2007 standoff and furor over one of its documentaries, Islam vs. Islamists;, had its roots in the period of Republican dominance of the CPB Board. See related story. 2003
February 2003
CPB President Bob Coonrod names Michael Pack as senior v.p. for TV programming without search or usual hiring process. September 2003
Staff briefs CPB Board on America at a Crossroads idea.

Prenups: precautions for prudent producers

Too many couples were splitting up before the offspring came along. Or they lived together grumpily, keenly aware they shouldn’t have had that second date. Ellen Schneider and her crew saw it was time for an intervention. Schneider’s San Francisco company, Active Voice, has published a 25-page booklet to turn things around: “The Prenups: What Filmmakers and Funders Should Talk About Before Tying the Knot.”

Austin City Limits rides its brand downtown

Austin City Limits is a hot commodity based on a cool brand built over 33 years on PBS. In two years it moves its entire production site downtown in the Texas capital city to a cornerstone 2,500-seat theater in a $300 million redevelopment.

We get Keillor’s take on Keillor, but who’s complaining?

The series title means something, says arts documentarian Peter Rosen. If your film runs under the American Masters umbrella, it’s about an artist worth honoring.His film, “Garrison Keillor: The Man on the Radio in the Red Shoes,” aired in the series last week [July 1, 2009]. But Rosen would have given Garrison Keillor an admiring portrait anyway. “I’ve always thought we have a Mark Twain among us,” he says. With good access to Keillor, Rosen delivers a more detailed picture of Prairie Home Companion’s workings and the star’s personality than did the late Robert Altman’s earlier movie, which contrived to shoehorn a very successful real-life radio show into a plot about an unsuccessful one. Variety critic Dennis Harvey commented: “Portrait captures the charm of A Prairie Home Companion and its creator considerably more than Robert Altman’s star-heavy 2006 feature of the same name.”

Finding Explorer

The kinds of people who like new experiences, enjoy scanning expanded horizons, want to see things from varied perspectives are the people most likely to be PBS viewers, says Margaret Mark.

Julia: Borrowing Hollywood buzz for the real thing on PBS

The late French Chef Julia Child is getting a burst of extra attention with the Aug. 7 release of Julie & Julia starring Meryl Streep as pubTV’s breakthrough, endearingly unpretentioius cooking teacher. So both PBS and WGBH, Child’s earliest pubTV home, are capitalizing on the movie debut with an online compilation, an in-person panel recorded for the Web, and a retrospective August pledge special. PBS’s video portal just launched an online anthology of five French Chef episodes, eight of Baking with Julia and 13 of Julia Child Cooking with Master Chefs. A related “Bon Appetit Collection” page holds 13 Made in Spain programs and 23 segments from Everyday Food, including recipes and cooking tips.

No show in Escondido for Mister Rogers’ ‘successor’

Michael Kinsell imagined that his Michael’s Enchanted Neighborhood show would replace Mister Rogers’ Neighborhood on public television. Instead, Kinsell and his dream ended up on The Museum of Hoaxes website, which tracks “dubious claims and mischief of all kinds.”

For at least the past 18 months, the young San Diego man took his plans to a sequence of top entertainment pros, pitching a gala fundraising concert that would pay tribute to the late Fred Rogers while presenting Kinsell as Rogers’ successor. Though the event fizzled last month, leaving an empty concert hall in the San Diego suburb of Escondido on Sunday night, May 31, Kinsell had demonstrated he could come from nowhere, win the assistance of others and nearly reach the spotlight. The 1,500 seats in the hall were to be filled with people who paid $300 or more per seat to support children’s public television; millions more would watch the broadcast as a pledge special. In his quest for pubcasting fame, Kinsell sent e-mails, obtained by Current, in which he touted the “confirmed” luminaries who would appear at the tribute: Andy Williams, Bill Cosby, Christina Aguilera, Diana Ross, Paul Simon, Stevie Wonder, President Bill Clinton, California Gov. Arnold Schwarzenegger and first lady Maria Shriver.

Young promoter cancels his debut as Fred Rogers’ successor

Michael Kinsell, who planned to present himself as the next Mister Rogers at a controversial gala on Sunday in San Diego, told Current in an e-mail Thursday night that he is canceling the show. Kinsell, who said he is 18, had publicized the May 31 fundraising event as a star-studded posthumous tribute to the famous host of Mister Rogers’ Neighborhood.