Tag: PBS
Research informs new PBS tactics to woo national sponsors
PBS is ramping up efforts to attract a new generation of sponsors, with a campaign that combines paid ads and web-based marketing.PBS asks a Martha’s Vineyard organization to drop ‘PBS’ from its name
Martha’s Vineyard Public Broadcasting Station — MVPBS — is also the subject of a local newspaper investigation.Coming finale of ‘Downton Abbey’ puts public TV’s sales reps on edge
With nearly $1 million in local underwriting on the line, PBS is piloting an initiative to bolster sponsorships.Florida legislature cuts funding for PBS LearningMedia
The funds would have supported adapting the PBS materials to state standards.Upcoming seasons of ‘Finding Your Roots’ at risk after PBS investigation
After an investigation, PBS is delaying Season 3 of Finding Your Roots and pulling from distribution an episode featuring Ben Affleck.AFI honors Stanley Nelson, public TV’s ‘filmmaker of black experience’
Though Nelson didn’t particularly take to that title.Linda Simensky, PBS’s head of children’s programming, on carrying forward Mister Rogers’ legacy
“Shows are being made today from a much better understanding of how kids learn.”Pew study of generational media habits includes findings about NPR, PBS
Younger millennials were the least familiar with NPR, while Baby Boomers preferred PBS.Station branding a ‘critically important’ part of latest Xfinity deal, PBS says
The number of PBS programs offered for free on-demand viewing will jump from 25 to more than 50.PBS hopes ‘springboard’ will propel two new kids’ shows
“This is a new way to experiment around building buzz for a series.”The Pub #19: Podcast advertising ethics; Ira Glass clarifies ‘capitalism’ remark; Membership Video on Demand; What young ...
Are native ads in podcasts a step too far for public radio?The Pub #18: How to broaden public TV’s audience, live from the PBS Annual Meeting in Austin
We contemplate the challenges and the opportunities involved in expanding public television to new audiences.PBS and NPR partnering on ‘single sign-in experience’ across apps and websites
Execs from the networks told PBS Annual Meeting attendees Tuesday about their plans for collaboration.Public Radio Satellite System joins PBS in testing IP-based interconnection
PBS is moving ahead with plans to return most of its distribution to ground level via a new fiber-based system that promises ...PBS, MediaShift to part ways in July
Starting July 1, PBS will end its nearly decade-long affiliation with the MediaShift network of blogs.
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