System/Policy

Database for public media looks to standardize, simplify station metrics

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The Public Media Company is looking to drum up support to pilot the Public Media Database, an all-in-one dashboard to help stations track finances, audience ratings and the impact of their journalism on listeners. The concept is to cull data from a variety of sources, reach agreement about which metrics are significant and weed out the less important information. Each station would maintain a database of measurements, to be displayed in a dashboard for easy access and review. Uniform metrics among stations would help them compare performance and make presentations to funders. PMC, a nonprofit based in Boulder, Colo., hopes that adding participating stations will enable more meaningful comparisons of metrics across the public radio system.

Programs/Content

New Hampshire Public Radio acquiring small classical station WCNH-FM

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New Hampshire Public Radio is purchasing WCNH-FM, a 250-watt classical station that has been broadcasting from the state network’s Concord studios for two years. WCNH’s owner, Highland Community Broadcasting, was formed in 2000 to apply for a low-power FM license to air classical programming when NHPR transitioned from that format to news and talk, according to Scott McPherson, NHPR’s operations and finance v.p. Highland later applied for and received a full-power license in a 2007 FCC filing window. In 2012, WCNH asked to use NHPR’s studio and automation equipment to produce and air content. In exchange, NHPR aired WCNH’s classical content on its Classical New Hampshire HD2 channel. Within the last year, WCNH offered to sell that license to NHPR.

System/Policy

Washington’s WAMU aims to buy signal south of D.C.

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WAMU-FM in Washington, D.C., will enter the Fredericksburg, Va., market with the pending purchase of 8,000-watt WWED 89.5-FM. WAMU has proposed to buy WWED from the Educational Media Corp., a nonprofit Christian ministry based in Spotsylvania, Va. According to an asset purchase agreement filed with the FCC, WAMU licensee American University will pay $375,000 for WWED and a booster signal in Fredericksburg. WWED and sister station WWEM-FM in Lynchburg, Va., went dark as of Aug. 1, 2013, according to fredericksburg.com.

People

Pubcasters capture 21 national Edward R. Murrow Awards

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WLRN in Miami won large-market radio Murrows for feature reporting and use of sound. Chicago’s WBEZ also won for news documentary and hard-news reporting. The award for investigative reporting went to KQED and the Center for Investigative Reporting, both based in San Francisco, for “Broken Shield: Exposing Abuses at California Developmental Centers.”

People

DEI Benchmarks Award, 2011

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New Hampshire Public Radio was cited for outstanding performance in fundraising. NHPR, based in Concord, ranks among the most efficient public radio outlets in converting listeners into givers, and it raises more net underwriting revenue per listener-hour than peer stations, according to DEI’s Benchmarks analysis, which evaluates fundraising performance across the public radio system. The New Hampshire network’s achievements in major-gift fundraising are especially impressive, according to Joan Kobayashi, g.m. of KMFA in Austin, Texas, who announced the award this summer during DEI’s Public Media Development and Marketing Conference in Pittsburgh. NHPR’s program for soliciting donations of $1,000 and higher has increased its revenues 60 percent over the past five years. The gains are especially notable because New Hampshire ranks near the bottom of all 50 states in charitable giving, she said.