Houston Public Media launches new site combining TV and radio offerings

Houston Public Media unveiled a new website this week as part of its ongoing effort to converge its radio, TV and digital operations. The site launched March 1 alongside a six-month marketing campaign that combines billboard ads and direct mail, aiming  to raise awareness of the pubcaster’s multiple offerings under one brand. The website was developed by outside consultants and provides an online portal to HPM’s television and radio stations, including news/talk 88.7 FM and classical 91.7 FM, all owned  by the University of Houston. The Houston stations were managed separately until a 2011 reorganization that adopted  a converged pubcasting model along the lines of Cleveland’s ideastream and San Diego’s KPBS. With the March 1 site relaunch and promo blitz, HPM consolidated its branding and marketing, offering memberships and selling underwriting for Houston Public Media rather than the three individual stations.

Blogger gets the hots for NPR’ers, Maine pubcaster appears on Family Feud, and more…

Despite the phrase “a face made for radio,” a blogger has started appraising crush-worthy folks in public radio. Babes Of NPR features public radio hosts, reporters and producers whose photos inspire a swoon or a snarky comment from the site’s North Carolina proprietor. Morning Edition’s Steve Inskeep is “the thinking man’s David Hasselhoff.” Peter Breslow, a senior producer for Weekend Edition, is likened to actor Ted Danson. And Joe and Terry Graedon, hosts of The People’s Pharmacy, “look like they might be fun to take home from the middle-aged hippie swingers potluck.”

Babes of NPR was launched after a photo of NPR reporter Ari Shapiro popped up on the Facebook page of creator Katie Herzog. “I thought, ‘That guy is really good-looking, especially for an NPR nerd,’” says Herzog, who works for an academic press in Durham, N.C.

The blog started getting attention from people in public media.