Houston Public Media launches new site combining TV and radio offerings

Houston Public Media unveiled a new website this week as part of its ongoing effort to converge its radio, TV and digital operations. The site launched March 1 alongside a six-month marketing campaign that combines billboard ads and direct mail, aiming  to raise awareness of the pubcaster’s multiple offerings under one brand. The website was developed by outside consultants and provides an online portal to HPM’s television and radio stations, including news/talk 88.7 FM and classical 91.7 FM, all owned  by the University of Houston. The Houston stations were managed separately until a 2011 reorganization that adopted  a converged pubcasting model along the lines of Cleveland’s ideastream and San Diego’s KPBS. With the March 1 site relaunch and promo blitz, HPM consolidated its branding and marketing, offering memberships and selling underwriting for Houston Public Media rather than the three individual stations.