Tag: Fundraising
WOSU Public Media receives $5 million gift
Two longtime donors committed the funds as the public broadcaster prepares for the public phase of a capital campaign.Annual fundraising study finds significant gains for both radio, TV stations
The Target Analytics State of the System report reflects growing listening to public radio news and underscores "startling" payoffs from PBS' Passport ...Competing interests seen as likely dealbreaker for national fund drive
Several public media fundraisers take on a question submitted for our Currently Curious series: Why don’t public broadcasters coordinate on a national ...WGBH COO Godley to shift duties to focus on business services
A plan to expand the Contributor Development Partnership calls for enhanced analysis of public media donor behaviors.Carl Bloom, pioneering donor-marketing strategist, dies at 79
Bloom adapted magazine publishers' practices of list-buying and direct-mail testing to public broadcasting membership programs.North Country Public Radio launches fundraiser for investigative reporting
The station hopes to raise $50,000 in listener support for its "Daylight Reporting Fund."What’s a major gift in public media? Depends on who you ask
At most stations, individuals who contribute at least $1,000 cumulatively over a year are considered major donors. But outside of public media, ...Pubcasters maintain opposition to looser third-party fundraising rules as FCC leadership changes
A long-pending proposal would allow noncommercial stations to devote up to 1 percent of their annual air time to raising funds for ...West Virginia Public Broadcasting joins stations airing flood-relief telethon
After scrambling to provide broadcast and online news coverage of the flood, the network is participating in a telethon benefiting Red Cross ...With new service, DMW seeks to help stations boost mobile giving
A new service from DMW Direct Fundraising aims to help pubmedia stations reach members and donors through cellphones and tablets, using software ...PBS to track behavior of viewers pledging to core-schedule programs
In an experiment signaling public TV’s resolve to address concerns about the long-term effects of transactional pledging on its donor base, PBS ...Alan Sack, pubTV direct-mail pioneer, dies at 87
Sack introduced direct-mail marketing to the pubTV system beginning with WGBH, and his methods are still used in the system.Tuesday roundup: AmGrad launches “Raise Up”; pubmedia fundraising earns middling grade
Plus: Amazon's set-top box includes PBS content, and OETA launches programs about Native tribes.Pet-themed fund drives spur pledges from animal-loving listeners
Grady the dog and other critters are becoming members of their local pubmedia stations, boosting donations and getting special premiums.Fiction podcast The Truth meets fundraising goal for second season
The Truth, a podcast of fictional stories whose segments have aired on national pubradio programs, met its fundraising goal for a second ...
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