System/Policy
Stations step up education efforts around COVID vaccine with help from CPB grants
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Funds are enabling stations in current and potential COVID-19 hotspots to design projects that address their communities’ specific needs.
Current (https://current.org/tag/cpb/page/3/)
Funds are enabling stations in current and potential COVID-19 hotspots to design projects that address their communities’ specific needs.
Each station will receive up to $20,000.
During the Television Critics Association Summer Press Tour, PBS announced funding for Firelight Media, updates to its producer requirements and a new SVP for DEI.
If confirmed, the nominees would fill three of four vacant board of director seats.
The measure approved for consideration by the full House proposes an increase of nearly 27% from CPB’s current funding levels and recommends $20 million for a public safety program funded through FEMA.
Board member Ruby Calvert said setting aside the initiative for another year is “the right thing to do.”
While income from individual giving grew 5% last fiscal year, stations were hit by losses in all other revenue categories.
APTS President Pat Butler called the proposal “a good first step.”
Researchers from the Joan Ganz Cooney Center report on how public media can create media that’s relevant to the lives of the teens and tweens who make up Gen Z.
CPB has had an ombudsman — and sometimes two — since 2005.
The funding pool would be similar to the Public Telecommunications Facilities Program, which was eliminated in 2011.
Comparing recently released CPB data to U.S. Census demographics shows that public media is only keeping pace with or lagging behind national trends.
“The ways we embrace change and respond to the unknown will define us,” writes Patricia “Patty” Cahill, former CPB director and retired GM of KCUR.
CPB estimates that total losses to the public media system due to the pandemic could approach $400 million.
Each of the nonprofits that fund and support public TV content by and for diverse communities will receive an additional $500,000.
The data also reveals that men and women held equal shares of jobs in the system in 2020.
The corporation, which had sought $50 million in increased appropriations, got a $10 million bump.
Increased funding could support remote-learning services amid the pandemic, argued APTS CEO Pat Butler.
“The presence of frontline reporters throughout the country provides a different sort of opportunity for public media journalism: to surprise, to uncover, to find not just the local angle but the issues that are most engaging local citizens and might be of broader interest as well.”
A CPB grant will help the three stations develop a business and sustainability plan.