System/Policy
Seattle classical station cuts positions as underwriting income dries up
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“Underwriting revenue has almost disappeared for us,” said Classical KING FM CEO Brenda Barnes.
Current (https://current.org/tag/classical-music/page/2/)
“Underwriting revenue has almost disappeared for us,” said Classical KING FM CEO Brenda Barnes.
Does themed programming work? Should hosts talk about the music? See how your opinions compare.
Respond to concert cancellations by opening your studios and airwaves for live performances by local musicians.
KCUR is raising $5 million for the service.
“It’s really about exposure to other cultures, being aware of what’s happening outside of your community and hearing music in different languages.”
During a panel at the annual Non-Commvention in Philadelphia, programmers discussed their handling of artists such as Ryan Adams, Michael Jackson and Richard Wagner.
The music series is “intended to eliminate the formality and pretense often associated with classical music.”
Citing a need to “adapt to the changing media landscape,” the public radio show focused on young classical performers will feature a series of guest hosts in place of Christopher O’Riley.
Under the “Community of Communities” model, stations can team up with local nonprofits to leverage donations and cross-promotion.
Part of the station’s community outreach included commissioning a local composer to write a theme song.
The station wanted to create a classical music service with a price “low enough so that stations could use it to cover less critical dayparts.”
The broadcaster aims to reach the entire state with its classical service.
“Our industry needs to work at telling our story better: that classical radio is attracting nice-sized audiences across the country, and hosts are needed,” says one executive.
The Classical Music Rising initiative will mirror NPR’s Spark project.
Launch of ‘The Music Box,’ including podcast episodes and an online music curriculum, coincides with the station’s annual Summer Listening program.
The study by the Classical Music Rising initiative identifies a need for training and more diverse staffing.
The podcast aims to be a resource for schools lacking music education.
The broadcaster acquired the translator at 104.9 FM last fall.
MPR will curate a playlist of classical compositions for patients at Mayo Clinic hospitals.
The time could be right to emphasize a theme of “peace, calm and quiet.”