Development
Children’s podcast clubs grow membership for WBUR, Vermont Public
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A new membership program for Vermont Public’s “But Why” children’s podcast is bringing in new donors.
Current (https://current.org/current-city/elko/page/129/)
A new membership program for Vermont Public’s “But Why” children’s podcast is bringing in new donors.
Before embracing Robert Putnam’s research on social capital, stations should look to more inclusive models for building civic engagement.
“Enterprising local reports from newsrooms across the country are simply not reflected enough in the NPR’s signature news magazines,” writes former CPB Board member Howard Husock.
NPR has exceeded financial expectations in the current fiscal year thanks in part to a “great resurgence” in sponsorship.
“Sara is an extraordinary leader and renowned innovator in children’s media,” said PBS President Paula Kerger.
“If new donors continue declining overall, that means retention of those donors is going to be more important than ever.”
PBS’ fiscal year 2021 net income was $5.3 million more than previous forecasts, according to CFO and Treasurer Tom Tardivo.
After a long run as a popular guest musician, Kathy Mattea is the second permanent host in the show’s history.
“It feels good to be employed, it feels better to be in a field that I love, and it feels greater to be working with the people I was doing the work with inside.”
Each project offers a new model for reaching and engaging underserved audiences.
A 2020 study of stations’ online donation practices revealed that public media is woefully behind other nonprofits.
The station has created a new “annual sustainer” option for Passport donors to automatically renew their memberships.