Author: Peter M. Johnson
Why live events could be key to classical radio’s survival
Growing classical audiences is about exposure and engagement. The best live events may attract both current and potential members.Why break producers are the unsung heroes of fund drives
"Success is in the details. Appointing a wise break producer for fund drives respects both staff and listeners."For broadcasters, time is of the essence — and a well-honed sixth sense
If you work in radio, you live by the clock — preferably a big digital one.With book sales rising, literary content can appeal to public radio’s well-read audience
"Let's hear more authors' diverse views and voices on-air. Let's not let video gaming and tablet surfing displace our imaginations exploring books."6 overlooked tweaks to please your classical listeners
Success is in the details. These straightforward adjustments to your station might make your sound more appealing.Reflections from observing good radio bosses
How would you describe your favorite public radio boss of all time?Convergence of technology, pandemic and archives brings silver lining for classical fans
Classical stations take note: A trove of Berlin Philharmonic performances offers a novel approach for kindling music appreciation and growing classical lovers.7 lessons from a music director on making classical radio sing
Does themed programming work? Should hosts talk about the music? See how your opinions compare.A plea to family members: ‘As you’re suddenly living more at home with a little ...
A public radio veteran tries to sell his in-laws on NPR: "Trusted public radio is there to serve you in this time ...
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