Engagement
Why live events could be key to classical radio’s survival
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Growing classical audiences is about exposure and engagement. The best live events may attract both current and potential members.
Development
Why break producers are the unsung heroes of fund drives
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“Success is in the details. Appointing a wise break producer for fund drives respects both staff and listeners.”
System/Policy
For broadcasters, time is of the essence — and a well-honed sixth sense
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If you work in radio, you live by the clock — preferably a big digital one.
Featured in Category
With book sales rising, literary content can appeal to public radio’s well-read audience
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“Let’s hear more authors’ diverse views and voices on-air. Let’s not let video gaming and tablet surfing displace our imaginations exploring books.”
Programs/Content
6 overlooked tweaks to please your classical listeners
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Success is in the details. These straightforward adjustments to your station might make your sound more appealing.
System/Policy
Reflections from observing good radio bosses
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How would you describe your favorite public radio boss of all time?
Programs/Content
Convergence of technology, pandemic and archives brings silver lining for classical fans
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Classical stations take note: A trove of Berlin Philharmonic performances offers a novel approach for kindling music appreciation and growing classical lovers.
Programs/Content
7 lessons from a music director on making classical radio sing
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Does themed programming work? Should hosts talk about the music? See how your opinions compare.
Programs/Content
A plea to family members: ‘As you’re suddenly living more at home with a little more free time, consider public radio’
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A public radio veteran tries to sell his in-laws on NPR: “Trusted public radio is there to serve you in this time of peril, helping us stay connected.”