System/Policy
How a revamped Public Broadcasting Act would help public media fill news deserts
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A former CPB board member argues that updating the Act could be a boon for smaller stations.
Current (https://current.org/tag/public-broadcasting-act/)
A former CPB board member argues that updating the Act could be a boon for smaller stations.
“The time is right to re-examine basic assumptions about public media and to ask, anew, essential questions,” writes an outgoing CPB board member.
“Fighting for public broadcasting is like fighting for equal rights and equal opportunity for everybody and anybody in this world,” says an early leader in the field.
Our new podcast revisits the roots of public media by bringing together founders and up-and-comers.
The decentralized, financially dependent structure of public broadcasting is “a feature, not a bug.”
The “On the Air” exhibit’s opening day event drew families eager to meet Elmo and Big Bird.
Delivering the keynote speech at the PBS Annual Meeting Tuesday, Kerger said public broadcasting is at “an inflection moment.”
Only eight months after LBJ called on lawmakers to support his bill creating CPB, the measure passed Congress with overwhelming bipartisan support.
And more awards in public media.
Approaching its 50th anniversary, the Public Broadcasting Act is arguably the most significant piece of communication policy legislation since 1950.
Public Law 90-129, 90th Congress, November 7, 1967 (as amended to April 26, 1968)
Enacted less than 10 months after the report of the Carnegie Commission on Educational Broadcasting, this law initiates federal aid to the operation (as opposed to funding capital facilities) of public broadcasting. Provisions include:
extend authorization of the earlier Educational Television Facilities Act,
forbid educational broadcasting stations to editorialize or support or oppose political candidates,
establish the Corporation for Public Broadcasting and defines its board,
defines its purposes,
authorize reduced telecommunications rates for its interconnection,
authorize appropriations to CPB, and
authorize a federal study of instructional television and radio. Title I—Construction of Facilities
Extension of duration of construction grants for educational broadcasting
Sec. 101. (a) Section 391 of the Communications Act of 1934 (47 U.S.C. 391) is amended by inserting after the first sentence the following new sentence: “There are also authorized to be appropriated for carrying out the purposes of such section, $10,500,000 for the fiscal year ending June 30, 1968, $12,500,000 for the fiscal year ending June 30, 1969, and $15,000,000 for the fiscal year ending June 30, 1970.”
(b) The last sentence of such section is amended by striking out “July 1, 1968” and inserting in lieu thereof “July 1,1971.”
Maximum on grants in any State
Sec.
The act says: “No noncommercial educational broadcasting station may engage in editorializing or may support or oppose any candidate for political office.”
When Congress adopted the Public Broadcasting Act 40 years go, it put its contribution to public TV and radio into the hands of the nonprofit Corporation for Public Broadcasting with a structural characteristic and two mandates that have caused conflict and inertia ever since. The law has the President nominate the CPB Board and the Senate confirm the CPB Board. Rather than keeping political appointees off the board, it splits them almost equally. The majority are chosen by the White House from its own party and the minority of board members named, in practice, by Senate leaders of the other party. The appointment has become a mid-level plum for political appointees.
In LBJ’s 1967 speech endorsing public broadcasting, he says he has asked his advisers “to begin to explore the possibility of a network for knowledge.”
Congress doesn’t work that way, said Wilbur Mills, the formidable chair of the House Ways and Means Committee in the late 1960s. Bill Moyers, then a young aide to President Johnson, recalled the upshot of the Public Broadcasting Act: Congress created CPB but left it without a dedicated revenue source, destined to lobby unceasingly for annual appropriations. This account is excerpted from Moyers’ speech to the PBS Showcase Conference in May 2006. (The full text of the speech is also on this site.)
… When he signed it, the President said that the Public Broadcasting Act of 1967 “announces to the world that our nation wants more than just material wealth; our nation wants more than ‘a chicken in every pot.’ We in America have an appetite for excellence, too….
The plan was for a Public Television Act with no mention of dusty old radio. Not everyone signed on to the plan.
The man who led the campaign to make educational radio eligible for federal aid, Jerrold Sandler, died Feb. 24 [1995] at age 64. He apparently had a heart attack after cancer surgery …
With support building for federal aid to public TV, the advocates of public radio found they had to act quickly to make their case. National Educational Radio, a division of the National Association of Educational Broadcasters, hired Herman W. Land Associates to study the field and its potential. The resulting book, The Hidden Medium: A Status Report on Educational Radio in the United States, was published in April 1967. Overview and Summary
The oldest of the electronic media, going back in service to experimental beginnings as station 9xm in the year 1919, educational radio, almost a half century later, remains virtually unknown as a communications force in its own right. Overshadowed first by commercial radio, then by television, it has suffered long neglect arising from disinterest and apathy among the educational administrators who control much of its fortunes.