Programs/Content
PBS announces free streaming service for kids, with interactive games
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Embedded interactive games will allow kids to switch between a program and a related educational activity.
Current (https://current.org/tag/pbs-kids/page/2/)
Embedded interactive games will allow kids to switch between a program and a related educational activity.
Rite Aid Foundation underwriting spots will air before and after each episode and online.
The updated policy will create new opportunities for delivering promotional messages online.
“This is a new way to experiment around building buzz for a series.”
Plus: PBS Kids’ Chromecast strategy.
Plus: A PBS Kids app helps parents track screen time, and a KUOW story keeps it clean when discussing cow parts.
With many local pubcasters reporting sharp declines in daytime viewership, PBS programmers are reevaluating scheduling strategies for children’s programs, trying to get a handle on a problem that’s also affecting commercial competitors for kids TV audiences.
It’s a question that parents and teachers struggle to answer at home and in the classroom: how do we make math fun for kids? The creative minds at PBS Kids have spent the last few years devising a solution to that problem. With Ready to Learn funding provided through the Department of Education in 2010, PBS staff set their sights on creating two math-focused children’s shows. Their answer for the 3- to 5-year-old crowd was PEG + CAT, an animated series that debuted last fall. Produced by Fred Rogers Company, PEG + CAT teaches measurement, shapes and patterns, skills that help the characters solve their real-life problems.
Odd Squad, a live-action math series geared toward children ages 5 to 8, is the latest addition to PBS’s slate of math-based kids’ programming.
A significant chunk of the money will be earmarked for Hispanic families.