Nice Above Fold - Page 290
Pubcasters refine tactics for acquiring donors through canvassing
Data collection and research have become more sophisticated over the past five years.First Look Media’s reported.ly to suspend operations August 31
The project’s future is uncertain without support from First Look.WBUR’s BizLab begins testing innovations for public radio
The unit is exploring new business models, starting with four projects.
WUNC adds Triple A music stream for online and HD Radio
“We've been dreaming about this for years, and it’s thrilling to see it finally launch.”Why stations should look to younger sustainers for bequests, major gifts
Findings from a new survey suggest that public media should focus on cultivating sustainers for decades to come.WGBH is disappointed by ‘outside of good taste’ Arthur memes
The station hopes memes will be “respectful and appropriate for all audiences.”
What stations need to know about fundraising partnerships
Public media organizations entering into fundraising partnerships with other nonprofits risk steep fines if they fail to comply with FCC rules.Get out those crayons, Sarah Koenig needs a face
A podcast coloring book is now a thing.KPCC case study: Using the ‘dark arts of digital marketing’ to convert donors
The station partnered with a digital marketing firm on a campaign targeting its audience with Facebook ads and website banners.Veteran ‘Sesame Street’ actors to meet with producers over future roles
“I have been in touch with each of them to meet in person,” Sesame Workshop CEO Jeffrey Dunn said.How did KPLU save itself? “You ask for help”
The station’s head of content shares lessons from its successful $7 million drive for survival.Talk of election takes spotlight at PBS summer press tour
Even panels about shows not overtly dedicated to politics were immersed in campaign theories and analyses.Lacking a buyer and short on funds, KUSP goes off the air
The station has broadcast for nearly 45 years on air, and online for more than 20.NETA elects leadership, ‘Hamilton’ creator will be PBS host, and other comings and goings in public media
Ronnie Agnew, head of Mississippi Public Broadcasting, is NETA board chair.Radio dramatist finds support from fans for his adventurous works
Mystery and mysticism loom large in the oeuvre of Tom Lopez.
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