Development
August CDP Index: Inconsistent high-dollar performance, new donor challenges mean rough start for fiscal year
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As audiences decline, pledge has dropped for all station types across the last five years.
Current (https://current.org/current-mentioned-sources/bill-johnson/page/194/)
As audiences decline, pledge has dropped for all station types across the last five years.
To succeed in the world of on-demand media choices, public media organizations need to return their focus to creating original local content.
“At this time, when stations are stretching themselves so far, can we reach beyond our known audiences and come a step closer to the promise of serving the broadest public?”
While U.S.-based journalists have adapted to remote reporting as social distancing has shut down American public life, international correspondents are making tough choices, like uprooting their lives to return home or braving the pandemic’s Italian epicenter in journalistic pursuit of the story.
As intensifying competition drives up the costs of British dramas, production execs at WGBH are developing their own ideas for shows that “Masterpiece” could own.
When reaching out to clients, remember that public media sponsorships offer effective ways for companies to build their brands.
Smith replaces Meg Goldthwaite, who stepped down last month.
The station cited the COVID-19 outbreak and a focus on producing related health content.
Experts say stations should get creative and find new partners during the coronavirus outbreak.
The rise of centralizing platforms could pose a threat to podcasts that embody the public media mission.
America Amplified is working with public media collaboratives to reimagine election-focused engagement projects.
The bill specifies that CPB spend the funds to maintain programming and services and to preserve small and rural stations.