Current (https://current.org/category/development/page/20/)
Public television is asking Congress for a $211 million supplemental appropriation for fiscal year 2010 on top of the usual CPB funding, presenting it as disaster relief rather than another bailout.
Public radio and TV station revenues may decline $418 million or 14.6 percent this fiscal year, CPB executives estimated in a presentation to the corporation’s board of directors.
The kind of leaders needed to drive this transformation are not just media organization managers but also community leaders.
Bill Lichtenstein, executive producer of pubradio’s The Infinite Mind, got a phone call Nov. 20 from a New York Times reporter with troubling information: the program’s host, psychiatrist Fred Goodwin, had been paid more than $1 million by drug giant GlaxoSmithKline since 2000. “My first question was, where did you get that information?’’ Lichtenstein said in an interview with Current. When the reporter said that Goodwin had told him, Lichtenstein was stunned. “When he began to read me the dollar amounts of fees, year by year, I went from stunned to shocked.”
The $1 million-plus figure had been uncovered by Iowa Sen. Chuck Grassley, ranking Republican in the Senate Finance Committee, which has been investigating the lack of financial transparency in medicine.
‘PBS gives everyone the opportunity to explore new worlds” — this is the meaning that station communications to viewers and donors should evoke, the network says. PBS plans to test new messages with stations and make a new round of spots for its “Be More” brand campaign based on new research about language that moves people to donate to pubTV. The network’s goal is to create more consistent messaging across the system, says Judy Braune, v.p. of strategy and brand management. “When we set out to do the research,” she says, “we were looking to answer the question, ‘How can we position PBS stations as a cause that people want to support for the long haul?’”
PBS discussed the research findings at the PBS Development Conference in October and will review them at the PBS Content Summit in January and at PBS Showcase in May. In March, PBS plans to supply stations with new messaging materials to use on-air, online, and in direct mail and e-mail fundraising efforts.
The scene: a small conference room of the Senate Committee on Commerce, late on a February afternoon. The players: a senior committee staffer and her longtime acquaintance, a public broadcasting general manager. The author is president of Colorado Public Television (KBDI) in Denver. Illustration: Elene Usdin. ‘Well, the bastards have you right where they want you!” growled the aide, barely looking up from her papers spread across the conference table.
As in years past, the administration budget released on Feb. 5 [2007] calls for substantial cuts to CPB funding and other system line items. The White House would slice more than $140 million from the system’s current funding levels in fiscal 2008, a reduction of almost 25 percent from ’07…
Congress doesn’t work that way, said Wilbur Mills, the formidable chair of the House Ways and Means Committee in the late 1960s. Bill Moyers, then a young aide to President Johnson, recalled the upshot of the Public Broadcasting Act: Congress created CPB but left it without a dedicated revenue source, destined to lobby unceasingly for annual appropriations. This account is excerpted from Moyers’ speech to the PBS Showcase Conference in May 2006. (The full text of the speech is also on this site.)
… When he signed it, the President said that the Public Broadcasting Act of 1967 “announces to the world that our nation wants more than just material wealth; our nation wants more than ‘a chicken in every pot.’ We in America have an appetite for excellence, too….
Before Nancy Kruse’s fundraising company closed, leaving more than $400,000 in expected public radio proceeds unaccounted for, Kruse’s company bio described her as, among other things, “director of The Writing Center in San Diego” who “has a master’s degree in public policy from Georgetown University and, in 1997, was awarded a Eureka Fellowship for her leadership in nonprofit management.” However, Georgetown University has no record of her graduation and Eureka Communities does not list her as a past fellow. She did indeed run the Writing Center, once a nonprofit fixture of San Diego’s literary scene, but Kruse’s former co-workers, who knew her under the name Delaney Anderson, say she presided over the center’s collapse. The center’s last days in 1998 were marked by double-talk and creative accounting, they say, which also characterized the rapid decline and closing of Washington-based Nancy Kruse + Partners this year, according to many of that firm’s employees. The Writing Center’s leaders say Anderson/Kruse suddenly resigned weeks before the center’s demise amid eviction notices and bad debts. Kruse, who ran online fundraising auctions for more than 40 public radio stations in her company’s 16-month existence, has not explained to stations what happened to more than $400,000 in earnings she had reported from September’s multistation auction.
Backed by a $200,000 Knight Foundation grant, PBS will develop a proposal for a public affairs channel — working title, Public Square — that public TV stations could air on DTV multicast channels, the network announced Jan. 8 [2004]. The channel would offer “sustained electronic journalism” that contrasts with other networks where “sleaze repeatedly trumps substance,” said Hodding Carter, president of the John S. and James L. Knight Foundation, in a news release. “You might say what CNN’s potential seemed to be at the height of its potential is where we’re going,” Carter told Current. Repeats of PBS public affairs shows on the new channel could bulk up the programs’ audiences, cable-style, but Public Square would also need exclusive programming, said PBS co-chief program executive Coby Atlas.
The bad news: Public radio is a small part of a rapidly expanding nonprofit sector. Competition with other nonprofits for mind-share and donor support will intensify. Moreover, public radio lacks the financial transparency that donors increasingly expect.
As different as they are, these public radio outposts share a carefully tuned appropriateness of structure. There’s the young two-transmitter operation on the Massachusetts shore. Dotted along Alaska’s southeastern panhandle, there are five little stations that survived the contraction of the state’s oil economy. And there are nearly 30 outlets of Minnesota Public Radio that connect small outstate burgs with the rich resources of a big state and the Twin Cities. Station operators say their structures handle functions locally that should be done locally, while relying on parent or sister stations to do other jobs that benefit from economies of scale.
A bill introduced in the House May 2 brings the DOIT proposal for a trust fund supporting digital educational content one step closer to “done it.” The legislation introduced by Rep. Ed Markey (D-Mass.) proposes to invest proceeds from spectrum auctions in a permanent trust fund for that purpose. Sen. Christopher Dodd (D-Conn.) is preparing a similar bill in the Senate, earmarking 50 percent of all future auction proceeds for such a fund. Markey’s Wireless Technology Investment and Digital Dividends Act (H.R. 4641) also provides for up to $300 million in funding for public broadcasting’s digital conversion. The bill looks very much like the trust fund proposed last April by the Digital Promise Project led by former PBS President Lawrence Grossman and ex-FCC Chairman Newton Minow.
The bond market is offering new capital financing options for public broadcasting this week with the expected sale of $6.5 million in tax-exempt bonds for Colorado Public Radio’s expansion. [After this article was published, the entire lot of bonds sold in one day at 5.8 percent.]
Other pubcasters will follow. Nashville Public Radio plans to sell about $3 million in bonds in March to cover purchase of a second station in town. And the new nonprofit Maryland Public Radio aims to finance the $5 million purchase of Baltimore’s WJHU. Pubcasters have 10 to 15 borrowings under review at George K. Baum & Co., the investment bank working closely with Public Radio Capital, a nonprofit that is shepherding potential borrowers into the bond market.
The campaign to throw Idaho Public Television out of the state budget seems to have run out of oomph. On Feb. 20 [2001], the legislature’s Joint Finance and Appropriations Committee okayed IPTV’s funding requests almost without change — without raising the privatization issue. And five days earlier, the state Board of Education, licensee of the state network, voted 5-2 to advise the legislature against privatization. “I am fairly certain the issue is dead for this year,” says Jennifer Gallagher Oxley, who reported on the struggle for Boise’s Idaho Statesman.
Thanks to financing from the new Public Radio Capital (PRC) fund, Colorado Public Radio just realized a long-standing goal—buying Denver AM station KVOD, which it plans to program with wall-to-wall classical music.
Idaho’s state legislature has imposed extraordinary restrictions on the state public TV network, in delayed reaction to its broadcast last September of the gay-friendly documentary “It’s Elementary: Talking About Gay Issues in School.” The state House of Representatives passed the restrictions March 27 [2000] by a vote of 50-16, as part of an appropriations bill that gives $2 million for DTV instead of the $3.9 million requested by the network. And the same legislation passed the state Senate April 4. It will order the State Board of Education, licensee of the network, to monitor “programs expected to be of a controversial nature,” and to reject any program that “promotes, supports or encourages the violation of Idaho criminal statutes.” In a state where sodomy is illegal, the bill could be interpreted as forbidding Idaho Public TV to rebroadcast “It’s Elementary,” a program about classroom treatment of the subject of homosexuality.
In March 2000, the FCC reduced its 1997 fine of public TV station WTTW, finding that three of the four underwriting credits at issue were permissible after all. The original fine was levied in December 1997. [Text of 1997 letter.]
Before the Federal Communications Commission Washington, D.C. 20554
In the Matter of Window to the World Communications, Inc., Licensee of Station WTTW(TV), Chicago, IL, Facility ID #10802
For a Forfeiture
File No. 97040529
FORFEITURE ORDER
Adopted: March 3, 2000 Released: March 6, 2000
By the Chief, Enforcement Bureau:
1. In this Order, we grant the request of Window to the World Communications, Inc. (“WTTW”), licensee of noncommercial television station WTTW(TV), Chicago, Illinois, for a reduction in the $5,000 forfeiture proposed in a Notice of Apparent Liability (“NAL”) issued for violation of the statutory prohibition against the broadcast of advertisements on noncommercial stations.
To continue receiving CPB aid, public stations must now certify that they don’t exchange member or donor names with political groups, or sell names to them, or buy names from them. “Our goal is to restore the public’s trust in the work public broadcasting does every day,” said CPB President Bob Coonrod. The new grant rule, issued July 30 [1999], responds to congressional condemnations of the mailing list dealings that apparently involved dozens of public TV and radio stations in recent years. A CPB survey of the 75 largest public TV stations found that 26 had exchanged member or donor lists with political groups and 33 had rented lists from political groups, Coonrod told Congress the week before. Current found that the major stations in the 10 top markets all said they had dealt in swapped or rented lists, though some did it quite infrequently [related story].
After stations’ list practices exploded as a political issue, an organization of public radio fundraisers, the Development Exchange, issued this advice written by the associate director of its Center for Membership Support. Comments
The value of members acquired by mail cannot be disputed. Members acquired by mail have better first-year and multi-year renewal rates than those members acquired by on-air or telemarketing. DEI continues to strongly recommend that stations develop and maintain aggressive direct mail donor acquisition campaigns as part of a balanced fundraising strategy. Despite the recent controversy surrounding list trades, do not stop trading your list.