Programs/Content
Shorter news stories won’t solve public radio’s problems
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As Matthew McConaughey’s character says in “True Detective,” “Time is a flat circle.” It’s not a content strategy.
Programs/Content
How a new generation of listeners interprets public radio’s core values
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Recent research found that most of PRPD’s Core Values of Public Radio resonate strongly with today’s young listeners. But study participants defined some values differently.
Programs/Content
Why it’s time to reconsider how ‘All Things Considered’ can expand its service for today’s listeners
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Over the past 50 years, NPR and stations have made incremental changes to the newsmagazine to keep up with changing times. Why aren’t those conversations happening again now?
Diversity in Public Media
To serve diverse audiences, you can’t walk the walk until you know where you stand
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Almost every public media organization is prioritizing diversity. Yet beyond hiring, what are the next steps for content strategy?
Programs/Content
How to build the next generation of public radio listeners
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Stop wringing your hands over how to attract Millennial and Gen Z audiences — focus on creating programs that give them more reasons to listen.
Frequency Boost
To create space for great ideas to blossom, set aside 10% of your work week
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Spending time building relationships with your staff and engaging on their turf will change how they look at you. They’ll recognize you as someone who is devoted not just to vision, but to their success.
Programs/Content
It’s time for public radio stations to stop over-programming weekends
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Want to free up thousands of dollars in your budget, create an innovation fund and streamline your on-air promotions — all while improving your public service? It’s easy — just drop 70% of your station’s weekend programming.
System/Policy
Why public radio is on the threshold of a new era
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People who are moving into leadership roles at stations are asking “What comes next?” The answers depend on you.
System/Policy
How to expand public radio’s reach by changing the way you think
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“Frequency Boost,” a column for everyone who wants to set their station on a path towards growth, will give you ideas that can make a big difference.
Programs/Content
How NPR built the launch pad for its first podcasts
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In early 2005, few people inside NPR understood podcasts or knew how to listen to one. But that would change by summer’s end.
Programs/Content
Turn around radio’s audience losses by being ‘Fringe-friendly’
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The recent decline in listening has been staggering, but so is the opportunity lying right behind it to make infrequent listeners more loyal.
Programs/Content
How public radio can build on its hidden strengths to solve podcasting’s biggest challenges
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Look to your ideals and decades of experience creating programs that listeners value.
System/Policy
Why a mantra is the best gift for a creative team
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Defining the work your station does in specific terms simplifies decisions and creates a framework for staff to understand how and why their jobs matter.
Programs/Content
How public radio’s risk-averse culture impedes its chances for success
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For continued relevance with audiences in the next 50 years, public radio must learn to embrace and learn from failure.