Author: Eric Nuzum
Shorter news stories won’t solve public radio’s problems
As Matthew McConaughey’s character says in “True Detective,” "Time is a flat circle." It’s not a content strategy.How a new generation of listeners interprets public radio’s core values
Recent research found that most of PRPD's Core Values of Public Radio resonate strongly with today’s young listeners. But study participants defined ...Why it’s time to reconsider how ‘All Things Considered’ can expand its service for today’s ...
Over the past 50 years, NPR and stations have made incremental changes to the newsmagazine to keep up with changing times. Why ...To serve diverse audiences, you can’t walk the walk until you know where you stand
Almost every public media organization is prioritizing diversity. Yet beyond hiring, what are the next steps for content strategy?How to build the next generation of public radio listeners
Stop wringing your hands over how to attract Millennial and Gen Z audiences — focus on creating programs that give them more reasons ...To create space for great ideas to blossom, set aside 10% of your work week
Spending time building relationships with your staff and engaging on their turf will change how they look at you. They’ll recognize you ...It’s time for public radio stations to stop over-programming weekends
Want to free up thousands of dollars in your budget, create an innovation fund and streamline your on-air promotions — all while ...Why public radio is on the threshold of a new era
People who are moving into leadership roles at stations are asking “What comes next?” The answers depend on you.How to expand public radio’s reach by changing the way you think
“Frequency Boost,” a column for everyone who wants to set their station on a path towards growth, will give you ideas that ...How NPR built the launch pad for its first podcasts
In early 2005, few people inside NPR understood podcasts or knew how to listen to one. But that would change by summer's ...Turn around radio’s audience losses by being ‘Fringe-friendly’
The recent decline in listening has been staggering, but so is the opportunity lying right behind it to make infrequent listeners more ...How public radio can build on its hidden strengths to solve podcasting’s biggest challenges
Look to your ideals and decades of experience creating programs that listeners value.Why a mantra is the best gift for a creative team
Defining the work your station does in specific terms simplifies decisions and creates a framework for staff to understand how and why ...How public radio’s risk-averse culture impedes its chances for success
For continued relevance with audiences in the next 50 years, public radio must learn to embrace and learn from failure.
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