Stop wringing your hands over how to attract Millennial and Gen Z audiences — focus on creating programs that give them more reasons to listen.
Spending time building relationships with your staff and engaging on their turf will change how they look at you. They’ll recognize you as someone who is devoted not just to vision, but to their success.
Want to free up thousands of dollars in your budget, create an innovation fund and streamline your on-air promotions — all while improving your public service? It’s easy — just drop 70% of your station’s weekend programming.
People who are moving into leadership roles at stations are asking “What comes next?” The answers depend on you.
“Frequency Boost,” a column for everyone who wants to set their station on a path towards growth, will give you ideas that can make a big difference.