Author: Dru Sefton
Dru Sefton covers public television and CPB for Current. She has more than 30 years of experience working at daily newspapers including USA Today as well as Newhouse News Service, a Washington, D.C.–based wire service. When she’s not breaking pubmedia news, Dru enjoys being Current’s official staff baker.
Lisa Simon, veteran Sesame Street director and producer, dies at 64
Simon's first responsibilities at Sesame Street included babysitting kids who appeared on the show.By Dru SeftonApril 16, 2015CPB finds room for media innovation in 1967 Public Broadcasting Act
CPB’s fresh look at the Act is part of its two-year “Future of Public Media Initiative.”By Dru SeftonApril 15, 2015Emergency management services bolster case for state funding to pubcasters
Public broadcasters are increasingly using their contributions to emergency management when making the case for state funding.By Dru SeftonApril 10, 2015For doc funders, broadcast on public TV remains key
Foundation funders have plenty at stake in PBS’s pending decisions about scheduling and promoting independent films.By Dru SeftonApril 6, 2015Sesame Workshop hires three and promotes one in executive restructuring
Although there will be no rank-and-file layoffs, several executive positions will be eliminated.By Dru SeftonApril 3, 2015Proffitt to lead Pacifica, Public Media Women’s leadership program begins, and other comings and goings ...
Johnny Simmons has retired after working for 35 years at KUSP Santa Cruz, Calif.By Dru SeftonApril 3, 2015Stations face 2.5 percent dues hike in PBS’s proposed 2016 budget
If approved, the proposed assessment increase will go toward general audience programming.By Dru SeftonMarch 31, 2015Four new staffers at Colorado Public Radio, Marketplace hires a reporter and more comings and goings ...
WFPL-FM, part of Louisville Public Media in Kentucky, has hired Tara Anderson as arts and culture correspondent.By Dru SeftonMarch 30, 2015Longtime GPB producer, writer Gerald Bryant dies at 69
“For years, Gerald was the epicenter of everything creative at GPB,” said a colleague.By Dru SeftonMarch 27, 2015After six seasons, Downton Abbey will close its gilded doors
PBS is hoping “to make the coming year a celebration of Downton Abbey,” PBS President Paula Kerger said.By Dru SeftonMarch 26, 2015CPB Board spectrum committee sends TV CSG proposals to full board
The proposals clarify key financial issues surrounding the FCC’s spectrum auctions, which could bring millions of dollars to stations.By Dru SeftonMarch 24, 2015Danny Schechter, filmmaker and outspoken media critic, dies at 72
Schechter, known when he began his career in 1970 as “The News Dissector” on WBCN-FM in Boston, went on to become an ...By Dru SeftonMarch 20, 2015Pilot stations are beta-testing MVOD, PBS’s premium content service
Once up and running, Membership Video on Demand will give stations a hook to draw new members with a perk of exclusive ...By Dru SeftonMarch 20, 2015Black programmers announce new content incubator
The National Black Programming Consortium has narrowed the field for NBPC 360, its ambitious new incubator program, to eight projects.By Dru SeftonMarch 18, 2015PBS NewsHour expands online audience with website makeover
Page views have grown from 15.7 million in the first quarter of 2014 to 25.1 million in the fourth quarter.By Dru SeftonMarch 17, 2015