Programs/Content
How to reach audiences who think public media isn’t for them
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A segmentation study identified three groups that Vermont’s public media organizations can attract and engage with a different approach.
Current (https://current.org/tag/vermont-pbs/)
A segmentation study identified three groups that Vermont’s public media organizations can attract and engage with a different approach.
The collaboration between Vermont PBS and Vermont Public Radio could evolve into a broader partnership.
The station’s promotion of local filmmakers has drawn younger viewers and fueled pledge-drive success.
The House trimmed Vermont PBS’ line item to just $1.
The station plans to invest the proceeds in programming.
The initiative aims to put more Vermont in Vermont PBS.
Vermont has appropriated almost $660,000 less than expected to Vermont PBS because of a projected $113 million shortfall.
In a statement, the station said it was “disappointed” by the decision.