Podcasts
Southern California Public Radio receives $500,000 CPB grant for podcast studio
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The grant will help SCPR’s LAist Studios serve younger and more diverse audiences.
Current (https://current.org/tag/southern-california-public-radio/)
The grant will help SCPR’s LAist Studios serve younger and more diverse audiences.
The studio will develop and produce original podcasts with a Los Angeles focus.
Davis will continue to lead Southern California Public Radio until December 2019 or a replacement is named.
SCPR is fighting against a trademark application that it says is too similar to its AirTalk trademark.
The head of Southern California Public Radio sees fundraising potential in the NPR-station relationship.
“With parents so concerned about kids overdosing on screen time, you’d think public radio would pick up the baton.”
Southern California Public Radio’s recently concluded, three-year, $6 million CPB-funded quest to court Latino audiences met with its share of criticism along the way.
Leaked emails to Sony Pictures executives discussed public media matters including Ira Glass’s contract, credit-card renewals and NPR’s CEO search.
Also: New NPR President Jarl Mohn talks to On the Media.
Public media employees have increasingly sought to organize unions during the past two years, spurred by expanding newsrooms, shifting management priorities and a desire for more influence in strategic planning.
DENVER — A public radio station’s foray into native advertising, which seamlessly integrates paid content into a website’s editorial fare, stirred strong opinions at a July 10 session at the annual Public Media Development & Marketing Conference. Attendees packed the room to hear about plans for native advertising on the site of Southern California Public Radio in Pasadena, Calif. The broadcaster received a $33,000 grant in April from the Investigative News Network and the Knight Foundation to experiment with native advertising, also known as sponsored content. Over the six-month pilot stage, which ends in December, SCPR will develop a native-advertising framework for online and mobile platforms. “SCPR believes that the framework emerging from this grant will map out the common ground between the interests of its audience, underwriters, and journalistic principles,” INN said in a statement about the grant when it was announced. “At its conclusion, the organization will be much closer to determining whether sponsored content is a viable revenue stream for mission-driven, nonprofit content producers.”
According to the Interactive Advertising Bureau, native advertising encompasses “paid ads that are so cohesive with the page content, assimilated into the design, and consistent with the platform behavior that the viewer simply feels that they belong.”
In experimenting with native advertising, SCPR joins nonprofits Voice of San Diego and the Texas Tribune, which began placing native ads on their websites this year.
Plus: A survey finds high loyalty among public radio listeners, and a former news exec moves to PR.