Programs/Content
NPR drives forward with dashboard delivery
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Having faced the disruptive threats posed by cassette tapes, CDs, satellite radio and even the iPod, public radio strategists are increasingly looking for a beachhead into the emerging “connected car” and its Internet-powered suite of entertainment options. Gains in auto technology were a highlight of last week’s 2014 Consumer Electronics Show in Las Vegas: Carmakers, including General Motors, Jaguar, Tesla and Audi, unveiled new or beefed-up versions of dashboards that use broadband Internet to power apps offering news, music, weather and other services to motorists. Both NPR and American Public Media announced new partnerships that will get their content into these “connected cars.”
“This is huge, and it’s essential for radio broadcasters to be players in this space,” said Fred Jacobs, longtime radio researcher and analyst who’s now in the business of developing apps for the digital dashboard. He has followed the development of connected car technologies and documented its growth through his research projects, including the Public Radio Technology Survey. For decades, radio operators could throw up a tower and launch a broadcast service confident that listeners would be tuning in from their cars.