Tech
NPR factors ‘mixed response’ from client stations into plans for Digital Services
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With contract negotiations looming this fall, leaders at NPR member stations are getting increasingly vocal about what they see as shortcomings of the products offered by NPR Digital Services. In 2011, NPR leaders convinced the majority of stations large and small to sign a three-year agreement for the newly formed unit to provide a fixed slate of tools and services for online streaming, website design and donation management. With the contract term ending Sept. 30, station leaders are raising questions and concerns about the offerings and whether to renew the contract as-is. A recent informal survey of heads of 30 stations gathered mixed reviews of the package of technology tools and services designed to help stations distribute and publish news reports and other online content.