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In the past week, members of Congress have sent two bipartisan letters in support of public broadcasting initiatives to subcommittee chairs in advance of the next round of budget proposals.
The CPB Board on April 22 unanimously approved changes to its Radio Community Service Grants program for fiscal 2014, including phased-in hikes in nonfederal financial support (NFFS) requirements for most stations, pubradio’s first transparency requirements, qualification changes for minority-status stations and $9 million in financial incentives over five years for mergers and collaborations. Current CSG policies, which govern distribution of some $90.6 million in radio grants for fiscal 2013, were last updated in 2005. Since then, “shifts in technology, audience behavior, demographics, competition, and the economy have dramatically changed the landscape for public media,” said Oregon Public Broadcasting President Steve Bass, a CSG panel member who spoke at the CPB meeting. “That environmental reality was the backdrop for our discussions and influenced our thinking about the CSG program policy that would best serve the interests of stations and better align our system for the future.”
A 20-member CSG panel, more than half of which was made up of general managers from stations, has been crafting the update over the last 14 months. Bruce Theriault, senior v.p. of radio, told the board that more than 200 stations gave feedback on the document.
The Ready to Learn program backing educational media and outreach for children ages 2 to 8 is making digital learning through community engagement a priority, a change that will affect which stations participate in the program.
President Obama released his fiscal 2014 federal budget proposal April 10, and recommended $445 million in two-year advance funding for CPB. This is a level amount compared to previous federal funding levels for CPB.
Public television’s strongest case for preserving tax-based support for stations and CPB centers on informing political leaders about the full range of public-service work that stations deliver to local communities, particularly in the field of education, according to the field’s lead advocates in Washington, D.C.
Former West Virginia Governor Bob Wise was honored for his work supporting public media’s educational service. Wise is president of the Alliance for Excellent Education, a partner in CPB’s ongoing American Graduate project to reduce the drop-out rate among high school students. He also chairs the National Board for Professional Teaching Standards. Gov. Wise spent 10 years in the U.S. House before serving as West Virginia’s governor from 2001 to 2005. The CPB Thought Leader Award honors U.S. leaders who help pubcasters serve the public in the areas of education, journalism and the arts.
Free Angela and All Political Prisoners, a documentary developed with pubcasting support, will have its theatrical release April 5, presented by BET Networks. The 2012 film marks the 40th anniversary of social activist Angela Davis’s acquittal on charges of murder, kidnapping and conspiracy in connection with a botched kidnapping attempt. Film funders included Independent Television Service, BET and CPB. Director Shola Lynch previously worked as a visual researcher and associate producer for Ken Burns and Florentine Films before her 2004 debut documentary, Chisolm ’72: Unbought and Unbossed. Free Angela is distributed by Codeblack Films, a division of Lionsgate, and will open in select AMC theatres in Los Angeles, New York, Chicago, Washington, D.C., Oakland, Philadelphia and Atlanta.
A pair of documentaries to be released for public TV broadcasts next month focus on two of the most difficult aspects of the nation’s dropout crisis — under-performing schools and at-risk youth. 180 Days: A Year Inside an American High School will be presented in conjunction with Tavis Smiley Reports: Education Under Arrest as part of CPB’s American Graduate initiative. Both premiere in late March, and were previewed during a Jan. 30 webinar from the National Center for Media Engagement. For 180 Days, “our goal was to share the perspective of students, how they view the things they have to go through,” Alexis Phyllis Aggrey, production manager of National Black Programming Consortia, told webinar participants.
As the executive producer who acquired and managed co-productions of British dramas for Masterpiece and its predecessor titles for more than 26 years, Eaton has brought high-profile miniseries such as Prime Suspect, Bleak House and recent hits Sherlock and Downton Abbey to PBS.
For the next year StoryCorps, the public radio group collecting and presenting life stories told between family members and friends, will undertake a new initiative to record oral histories of veterans and active-duty members of the armed forces serving in Iraq and Afghanistan. The Military Voices Initiative, or MVI, plans interviews of more than 2,000 people, enough to produce more than 700 stories. Funded by CPB and the Boeing Company, MVI is StoryCorps’ eighth initiative focused on a specific ethnic community or news event. The Griot initiative, for example, collected stories of African-American family life. Some of interviews conducted for MVI will be broadcast on NPR’s Weekend Edition while the entire collection will be housed at the American Folklife Center at the Library of Congress. CPB and StoryCorps, a nonprofit founded by indie radio producer David Isay, officially launched the initiative Dec.
NEW ORLEANS — CPB is considering a proposal to allocate $3 million annually over six years to support collaboration among public radio stations, with the amount to be drawn from Community Service Grant incentive funds. The money would support upwards of 20 collaborations among 80 or so stations, each of which would receive an additional $70,000 to $90,000 annually. That financial boost would help stations develop content, streamline operations, plan technology and infrastructure, and undertake other collaborative activities. The program would start in fiscal year 2015 at the earliest. By encouraging collaboration, CPB hopes to “unleash the potential of the network effect,” said Bruce Theriault, senior v.p. of radio, at the Public Radio Regional Organizations Super-Regional Meeting in New Orleans Nov.
Ron Hull, a leader in Nebraska public television since the 1950s, recommends that CPB consider reinstating the semi-autonomy of its grantmakers in TV programming. That was how CPB’s Television Program Fund was set up in 1982 when he succeeded Lewis Freedman as the fund’s director. Hull bases this commentary on a chapter of his new book, Backstage: Stories from My Life in Public Television, published in October by the University of Nebraska Press. When CPB’s Television Program Fund began operating with a measure of autonomy, it inspired “an outpouring of heartfelt creative ideas from myriad producers, both independents and those at PBS stations,” Hull writes.
During the 1980s I was the fortunate guy in the right place at the right time when the CPB Board appointed me director of the CPB Program Fund for public television.
The Corporation for Public Broadcasting announced today it will immediately give $250,000 each to New York City’s most prominent public media stations.
Three staff positions — including that of the television station manager — have been cut at WKYU at Western Kentucky University in Bowling Green. The lay-offs were part of a restructuring that prepares the dual licensee for a potential 10 percent reduction in federal funding. WKYU staff members who lost their jobs are Terry Reagan, development director; Linda Gerofsky, TV station manager; and Dorin Bobarnac, engineer. Thirty-one employees remain at the dual licensee. James Morgese, a veteran pubcaster who took over as director of educational telecommunications at the university earlier this month, told Current that the restructuring includes creation of a single content division and allows radio and television staff to collaborate in producing programs for radio, television and the web.
KPCC’s ambitious three-year, $10 million project to fortify its newsroom and serve more people of color has created an unintended casualty: The Los Angeles station lost the popular namesake of its top-rated morning news magazine, The Madeleine Brand Show, after changes that included a new co-host.
Public broadcasting became a trending topic during and after Wednesday night’s presidential debate, as GOP nominee Mitt Romney repeated his pledge to defund PBS and the NewsHour’s Jim Lehrer was roundly criticized for his performace as debate moderator.
An audit by the CPB Inspector General’s Office of Pundit Productions, the nonprofit that operated a public radio news bureau on Capitol Hill until its shutdown last fall, found violations of several CPB grant requirements and recommended that Pundit return more than $35,000 in grant monies. At CPB management’s request, the IG examined how Pundit spent a $300,000 grant provided by CPB in 2011 for a “transition project” intended to develop a long-term business plan and pricing model. The nonprofit bureau, run by Melinda Wittstock, relied heavily on CPB’s assistance, receiving grants totalling $2.3 million since its start-up in 2003. For the 2011 grant, CPB covered slightly less than half of the $688,036 budget for the business planning. The IG spotted violations with $81,013 in expenses, ranging in scope from more than $40,000 in depreciation charges to payments of $285 that covered reporters’ parking tickets.
CPB’s financial analysis on alternative funding sources for public broadcasting, prepared by consultants at Booz & Co. and delivered to Congress in June, has had little impact on lawmakers’ views about continuation of CPB’s annual federal appropriation to date, CPB staff reported during a Sept. 10 board meeting in Washington, D.C.
In the report, analysts for Booz examined a range of options for replacing CPB’s federal aid — from selling commercial advertising to tapping spectrum auction proceeds or selling pay-channel subscriptions, among others. They concluded that withdrawal of federal aid would have a “cascading debilitating effect,” starting first with stations serving rural areas and ultimately leading to collapse of the public broadcasting system. The dire predictions haven’t made much difference in swaying lawmakers on Capitol Hill, CPB’s government affairs staff reported to the board. “I think it’s fair to say that in the past two-and-a-half months there’s been a little change in the conversation regarding funding for public broadcasting, and the idea of commercials,” said Michael Levy, CPB executive vice president. CPB staff have been meeting with key Republicans and Democrats on the House and Senate appropriations committees to discuss why a purely commercial model for public broadcasting is not a viable option. The Booz analysis predicted that public TV could earn more revenue from commercial advertising sales than it now does from underwriting, but the switch to ads would prompt a large portion of those who provide private support to the field — individual donors, foundations and underwriters — to withdraw their support, resulting in a net revenue loss.
The massive American Graduate project is all about potential — the potential of students who stay in school to graduate, as well as the potential of public broadcasting stations to serve as community conveners.
At a Media Impact Funders event, attendees considered new funding models and new ways to measure the impact of public media’s efforts.