System/Policy
KPCC will rebrand as LAist 89.3
|
“A cross-platform approach will be the tip of the spear of our evolution,” CEO Herb Scannell said.
Current (https://current.org/tag/branding/)
“A cross-platform approach will be the tip of the spear of our evolution,” CEO Herb Scannell said.
Some Vermonters pine for a “media” or “broadcasting” to be attached, but the name was a very intentional choice.
The organization had previously used dual branding with PRI and PRX.
The PBS flagship for greater Los Angeles is nurturing ambitions to bring more ideas from Hollywood’s creative community to public television.
NPR is working on three or four web audio players for different brands of smartphones. And the company behind the Public Radio Bookmark gadget is positioning its new iPhone player as the one that puts stations first.
The kinds of people who like new experiences, enjoy scanning expanded horizons, want to see things from varied perspectives are the people most likely to be PBS viewers, says Margaret Mark.