System/Policy
PRX drops PRI from branding
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The organization had previously used dual branding with PRI and PRX.
Current (https://current.org/tag/branding/)
The organization had previously used dual branding with PRI and PRX.
The PBS flagship for greater Los Angeles is nurturing ambitions to bring more ideas from Hollywood’s creative community to public television.
NPR is working on three or four web audio players for different brands of smartphones. And the company behind the Public Radio Bookmark gadget is positioning its new iPhone player as the one that puts stations first.
The kinds of people who like new experiences, enjoy scanning expanded horizons, want to see things from varied perspectives are the people most likely to be PBS viewers, says Margaret Mark.