Michigan Radio changed its name Wednesday to Michigan Public.
The station said in a press release that the rebranding reflects the multiple platforms beyond radio on which the station reaches audiences.
“As we continue in our efforts to grow our audience and be even more relevant in the digital news environment, we can’t just maintain the status quo,” Executive Director Wendy Turner said in the release. “Although broadcast radio remains an essential part of our service, the biggest opportunities to grow and diversify our audience are on digital platforms, and our new branding will reflect that.”
Michigan Public has also adopted a new logo with flowing lines that “represent the fluidity of thought, conversation, and sound” and a color scheme reflecting “the four brand pillars of Michigan Public: Information, Connection, Inspiration and Participation,” according to the release.
The station is not changing any programming as part of the rebranding.
Michigan Public is now among other “Public”-branded pubcasters such as Connecticut Public, Maine Public, Prairie Public and Vermont Public. Some Vermont Public audience members have griped about the name.