WDSE/WRPT rebrands as PBS North

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WDSE/WRPT in Duluth, Minn., has adopted PBS North as its new brand. 

The name is a “nod to the North Star” and is “meant to evoke feelings of community,” according to a Monday press release.

WDSE/WRPT is the latest station to co-brand with PBS after the network announced a brand refresh in 2019 and provided grants for stations to make the change. 

“We are proud of the ways we’ve innovated to meet our viewers where they are, providing them with exceptional, educational, and entertaining programming on their televisions, tablets, phones, and computers,” Patty Mester, PBS North president and GM, said in a press release. “Since we are no longer tied exclusively to the television set, we felt it was time to update our brand to better reflect these innovations. Our main channel has been known as PBS North for the past eight years, so with an updated image it seemed like the perfect fit to represent the station as a whole.”

The station runs WDSE in Duluth and WRPT in Hibbing, Minn. It also operates a public radio station that it acquired last year. 

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