Tech
Datacasting, ATSC 3.0 create new questions for pubcasters
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In a Q&A, lawyers Melodie Virtue and Brad Deutsch discuss what’s next for pubcasters experimenting with ATSC 3.0 and what questions are still too new to even have answers yet.
Current (https://current.org/tag/atsc-3-0/)
In a Q&A, lawyers Melodie Virtue and Brad Deutsch discuss what’s next for pubcasters experimenting with ATSC 3.0 and what questions are still too new to even have answers yet.
An agreement between KET and Public Media Connect is the first in which separately owned public broadcasting networks are cooperating on an ATSC 3.0 launch.
Stations are continuing to reinforce their datacasting efforts as the initial urgency of the pandemic has given way to longer-term planning.
An FCC loophole is causing problems for stations that want to join marketwide launches of the new broadcast technology.
“As viewers and set manufacturers and datacasting companies see this moving into the largest television market in the country … that’s going to make people pay more attention to the NextGen transition,” said Bob Feinberg, VP of business development.
Pizzi’s consulting position with PMVG is actually a return to a group he played a role in forming.
“Our goal as a nonprofit is to make enriching digital resources available to as many people as possible even if they don’t have broadband,” said Information Equity Initiative CEO Erik Langner.
WHUT’s broadcast signal will get new equipment and a power boost to serve as the ATSC 3.0 host station, carrying not only its own programming but streams from four major commercial stations.
“We were most focused on reflecting the fact that what we’re building and operating are shared infrastructure platforms that are meant to serve the entire broadcast industry,” said President Erik Langner.