Current (https://current.org/tag/atsc-3-0/)
The Apollo PublicTV Platform, which debuted at the Consumer Electronics Show this month, aims to help broadcasters experiment with the broadcast standard even before fully transitioning to the technology.
The new public benefit corporation, an affiliate of the Public Media Ventures Group, promises to operate as a neutral partner in developing local single-frequency network systems with public and commercial broadcasters.
This year’s TechCon presented the first real-world ATSC 3.0 experiences from several early adopters.
Single-frequency networks will be an important part of the company’s work on the transition to the ATSC 3.0 digital TV system.
The station will also create an innovation lab to explore ATSC 3.0 opportunities for public media.
Engineers are examining signal performance, testing interactive functionalities and checking cable integration.
Broadcasters expressed optimism about making the transition to the new broadcast standard work for them, even as many raised questions about the logistics and expenses involved.
As public TV engineering leaders navigate their stations through the post-auction channel restructuring and the looming transition to ATSC 3.0, they’ll be re-evaluating the future of their master control facilities.
PBS, CPB and American’s Public Television Stations said in an FCC filing that they recognize the commission is “not inclined” to back the must-carry requirement proposed by Public Media Co.