Current (https://current.org/tag/atsc-3-0/page/2/)
The Apollo PublicTV Platform, which debuted at the Consumer Electronics Show this month, aims to help broadcasters experiment with the broadcast standard even before fully transitioning to the technology.
The new public benefit corporation, an affiliate of the Public Media Ventures Group, promises to operate as a neutral partner in developing local single-frequency network systems with public and commercial broadcasters.
This year’s TechCon presented the first real-world ATSC 3.0 experiences from several early adopters.
Single-frequency networks will be an important part of the company’s work on the transition to the ATSC 3.0 digital TV system.
The station will also create an innovation lab to explore ATSC 3.0 opportunities for public media.
Engineers are examining signal performance, testing interactive functionalities and checking cable integration.
Broadcasters expressed optimism about making the transition to the new broadcast standard work for them, even as many raised questions about the logistics and expenses involved.
As public TV engineering leaders navigate their stations through the post-auction channel restructuring and the looming transition to ATSC 3.0, they’ll be re-evaluating the future of their master control facilities.
PBS, CPB and American’s Public Television Stations said in an FCC filing that they recognize the commission is “not inclined” to back the must-carry requirement proposed by Public Media Co.
TV broadcasters want the FCC to allow them to use vacant channels for the simulcasts required during ATSC 3.0 rollout.
PBS, CPB and APTS argue that for many stations, following the rule is “physically impossible.”
The group will look at technology, local public service expansion and revenue-generating joint ventures.
The “soft focus” on strategic planning is putting public TV far behind commercial broadcasters.
The interactive components of ATSC 3.0 allow for better audience measurement and interactivity, which could include delivering customized programming exclusively to members.
The ability to manage all aspects of the video ecosystem presents new challenges for public broadcasters.
The FCC wants comments on suggested rules that will let broadcasters begin sending ATSC 3.0 transmissions.
The CEO of Public Media Co. says pubcasters are at risk of losing out to commercial interests if they fail to advocate for their use of the upcoming technical standard.
To prepare for the restructuring of broadcast television, public TV leaders must develop a coherent strategy for investing in innovation and public service.
Under the new standard, television will become “a key part of a network infrastructure in the home,” according to consultant Vinnie Curren. The change has implications for “the kind of people we hire and the culture that we’re building.”
Business, technical and legal experts will update participants on the potential ATSC 3.0 holds for public media.