Programs/Content

With ‘Smartbinge,’ WNYC aims to raise national profile for digital content

By |

In an effort to position itself as a national brand in public radio, New York’s WNYC is launching an ad campaign likening its programs’ listeners to Netflix-style binge watchers. The Smartbinge campaign will consist of targeted digital ad buys and a landing page on WNYC.org to encourage listeners from around the country to listen to substantial amounts of WNYC programming. Other elements include Twitter hashtags, geotargeted Facebook ads, paid search results and sponsored blog posts. WNYC is spending around $200,000 on the campaign, working with creative and public-relations teams Cataldi Public Relations and Eyeballs. As WNYC increases digital offerings with streams and a mobile app, it has its sights set on an audience beyond New York.

Tech

WNYC’s new feature lets listeners create, download playlists

By |

New York Public Radio’s WNYC recently beefed up its mobile app with a personalization feature allowing users to generate playlists of news content that can be downloaded for listening on the subway or places where their phones go offline. The “Discover” feature of the WNYC mobile app lets listeners curate stories about topics that interest them — such as technology, pop culture or movies — into playlists of lengths ranging from 20 minutes to three hours long. The app pulls both local and national news stories, downloading batches of segments for later listening. The feature was designed to target the city’s subway riders, said Thomas Hjelm, chief digital officer at New York Public Radio. “It started with the thought, ‘Wouldn’t it be great if there was an app you could use for a 30-minute subway trip?’”, he said.

Programs/Content

Forthcoming NPR mobile app could advance public radio’s quest for digital audience

By |

Public radio executives who have long bemoaned the field’s collective inability to pursue innovation have a new opportunity to alter that dynamic as they evaluate a new digital-service strategy crafted and advanced by NPR. The plan, centered on mobile digital service, was described in detail by NPR content chief Kinsey Wilson during last month’s Public Media Summit in Washington, D.C. In an hourlong session, he described the overarching strategy and briefly discussed an audio application developed to advance it. The mobile app, introduced by Wilson as the “Infinite Player,” expands on a desktop-based app that NPR released under the same name in 2011. The mobile version is slated for full release this spring. This strategy and the app that supports it will be major topics of discussion during regional station consultations that NPR began convening this week.

Programs/Content

NPR to stock new mobile app by aiding stations on back end

By |

NPR is preparing member stations to provide local news for the network’s new mobile app, slated for release by summer. NPR content chief Kinsey Wilson discussed and previewed the app Feb. 24 for station execs attending the Public Media Summit in Washington, D.C. It builds on the Infinite Player, an NPR platform released for bigger-screened devices in 2011, moving it to a mobile interface and adding local station content to NPR’s own programming. Summit attendees heard an NPR newscast item about the Winter Olympics segue into a segment from San Francisco’s KQED about a labor dispute. The audio included a plea for donations to KQED.