Technology opens door to sharing content

To the editors,

Regarding your recent article about discussions of audience-building strategies for public radio at last month’s Public Radio Program Directors conference, I do note with interest this exchange:
During a Q&A in Las Vegas, John Van Hoesen, v.p. for news and programming at Vermont Public Radio, asked NPR Chief Content Officer Kinsey Wilson whether NPR would produce more newsmagazine-like programming for middays. Wilson questioned whether NPR has the capacity to help fill that gap. But both he and David Kansas, c.o.o. of Minnesota Public Radio/American Public Media, said that stations and networks could work together more to share content, creating a system for allowing local stations to pick up and air each other’s reporting. “There are some interesting things that new technology makes possible there,” Kansas said. NPR, MPR/APM and hundreds of stations are Public Radio Exchange members, and they can share unlimited audio for stations at any time, with any terms they wish to set.

PRPD honors a co-founder and presents a special award to a key provider of audience data

The Public Radio Program Directors Association gave its 2012 Don Otto Award to audience researcher Peter Dominowski, who co-founded PRPD in 1987. PRPD bestowed the award Sept. 13 in Las Vegas, where it observed its 25th anniversary as an organization. Dominowski is president of Market Trends Research, a market-research company based in Matheson, Colo. In presenting the award, Jeff Hansen, p.d. at Seattle’s KUOW, cited Dominowski’s many focus groups and research studies, and his work with the Morning Edition Grad School training sessions for stations and as a member of the Strategic Programming Partners consultancy.

WNYC reactivates Swing State Radio Network for debate coverage

The “Swing State Radio Network” launched by New York’s WNYC is returning for the upcoming presidential and vice-presidential debates. WNYC public affairs host Brian Lehrer will anchor pre-debate call-in shows that will air in New York as well as on WUSF in Tampa, Fla.; WMFE in Orlando, Fla.; WDET in Detroit; WFAE in Charlotte, N.C.; WOSU in Columbus, Ohio; WCPN in Cleveland; Wisconsin Public Radio; and New Hampshire Public Radio. The coverage will also feature a live chat with a video feed hosted on WNYC’s political site, ItsAFreeCountry.org. WNYC political reporter Anna Sale will participate in the chats. The impromptu Swing State network began with coverage of the party conventions.

Car Talk was still #1 among NPR weekend shows in spring 2012

A new report from Walrus Research shows that NPR’s Car Talk continued its streak as NPR’s most popular weekend program in Spring 2012, with Wait Wait … Don’t Tell Me! coming in second and Weekend Edition Saturday a more distant third. The report says airing the three shows in sequence is the “ideal scheduling to benefit all three programs.” Car Talk goes into repeats starting next month.

Cleveland’s WCLV will go noncommercial

Cleveland commercial classical station WCLV-FM will begin operating as a noncommercial entity Jan. 1, 2013, the station’s owner, ideastream, announced yesterday. “The transition will allow generous businesses and organizations to support the work of WCLV, and will give individuals who appreciate hearing classical music on the radio the opportunity to provide support through donations large and small,” according to the press release. WCLV has been broadcasting since 1962. Last year it was acquired by public radio and TV broadcaster ideastream, but it continued to operate as a commercial station.

What to do about public radio’s ratings slide?

Now that Arbitron’s new ratings methodology is providing consistent and crunchable year-to-year data on radio listening, public radio programmers and producers are getting a clearer picture of listening trends — and it’s not a cheerful one. Cume and average–quarter-hour audience for NPR News stations has been falling for a year, according to NPR data. AQH began falling in 2008, after stations in the top 48 markets began the switch from diary to Portable People Meter ratings. Weekly cumes remained relatively consistent through spring 2011, then began a sharp decline. The slides have been driven in part by a fall-off in drivetime listening.

NPR budget for 2013 projects $5 million deficit

The 2013 budget approved by the NPR Board Sept. 14 projects a $5.1 million operating deficit, with expenses adding up to $185.5 million and revenues projected at $180.4 million. Management plans to cover the shortfall with working capital and operating reserves. The 2013 spending plan anticipates a 5 percent gain in sponsorship income, which fell far behind projections this year. NPR expects to close fiscal 2012, which ends Sept.

Listen to audio from last week’s PRPD conference

Audio from last week’s Public Radio Program Directors conference in Las Vegas is now available on PRPD’s website, including the keynote address by June Cohen, executive producer for TED Media; a Q&A with content chiefs Kinsey Wilson of NPR and David Kansas of American Public Media; and the closing address by NPR “founding mother” Linda Wertheimer. Not all of the recordings are freely available, however — only PRPD members can access recordings of the conference’s breakout sessions. PRPD’s David Hollis has also posted photos from PRPD on Flickr. I’m sifting through my notes from the conference and will have a wrap-up coming your way soon, plus additional coverage inspired by conference conversations in weeks to come. If you went to PRPD, what did you take away from the conference?

There’s no one formula for radio’s weekends

With national producers offering new programs and the Magliozzi Brothers retiring from Car Talk, program directors at public radio stations may have an opportune moment to update strategies for weekend programming. Yet with no surefire hits available beyond the familiar warhorses, there’s no easy formula for success when Saturday rolls around.

Jefferson Public Radio’s deal with university splits radio from real estate

A new agreement between Southern Oregon University and Jefferson Public Radio settles the months-long dispute between the two parties over control of the 22-station radio network and related real-estate projects that had caused concern among university auditors. The mediated settlement, announced Aug. 27, splits JPR’s radio activities from the theater restoration projects that a related nonprofit, the Jefferson Public Radio Foundation, had undertaken in recent years. Southern Oregon University will assume control of all 22 stations in the JPR network, seven of which are now owned by the foundation. Meanwhile, the foundation’s theater properties will be controlled by Jefferson Live!, a new limited-liability corporation to be established as a subsidiary of the JPR Foundation.

NPR, WNYC collaborate to make ‘Ask Me Another’ weekly starting in January

NPR is teaming up with New York’s WNYC to make its trivia and quiz show Ask Me Another into a weekly offering, starting in January. The show’s 13-episode pilot season has aired on 150 stations since its launch in May. As a new co-producer, WNYC will contribute to shaping the show’s creative direction. Taping of 25 new episodes will start in November at the Bell House in Brooklyn, where the first season was recorded in front of sold-out audiences. Ask Me Another will also travel to five cities yet to be determined for additional tapings.

Ifill made “big mistake” in defending fired journalist, says PBS’s ombud

In his latest column, PBS Ombudsman Michael Getler considers a recent flap involving PBS NewsHour correspondent Gwen Ifill, who on Wednesday tweeted in support of fired journalist David Chalian. Chalian, the Washington bureau chief for Yahoo News, was fired after he said that Mitt Romney was “happy to have a party with black people drowning,” referring to the Republican National Convention starting as Hurricane Isaac approached New Orleans. Chalian was unaware that his microphone was on, and the comment was broadcast. Before joining Yahoo, Chalian had worked as the NewsHour’s political editor. “I can understand Ifill’s wanting to go to bat for a friend and colleague,” Getler wrote, “but my personal view is that this was a big mistake on her part, feeding, unnecessarily, a conviction among many critics and reflecting poorly on PBS.

Philly’s WXPN brings less-known blues musicians to town

This month Philadelphia’s WXPN launched the Mississippi Blues Project, a concert series and website featuring eight musicians who have had limited exposure outside of their home state. “We wanted to bring awareness to a somewhat obscure form of blues from Mississippi,” said WXPN’s Bruce Warren, executive producer of the project and assistant station manager, in a Philadelphia Inquirer article. “The Delta blues is always the foundation of the blues. We wanted to focus on … dozens and dozens of incredible blues guys and women who rarely play outside of juke joints and areas of rural Mississippi.”

The concert series kicked off Aug. 19 with a performance by Big George Brock and the Cedric Burnside Project.

M. Ward debuts pubradio app for iPhones

Musician and public radio fan M. Ward has created an iPhone app that serves as a guide to noncommercial radio stations across the country. The Wasteland Companion app, which shares its name with Ward’s latest album, features almost a thousand stations of various formats, according to Rolling Stone. “The idea came out of my own necessity,” M. Ward told the magazine. “When I’m on tour, I want to listen to local radio with music being played by real people and actual voices in that community. Radio has the power to be a cultural hub.”

Ward’s travels have taken him to public radio stations as a guest — you can check him out on The Current in St.

Insistent sponsors put newsrooms on alert

Underwriters of public radio programs increasingly want to link their names more closely to particular stories and reporting projects, according to station executives, a trend that is requiring journalists to be more vigilant in fighting perceptions of potential conflicts of interest.