Programs/Content

Via Aviators website, opportunities for product placement

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Producers of The Aviators, a public TV series distributed by the National Educational Telecommunications Association, devoted a page of the program website to videos depicting opportunities for product placements by sponsors. The web page was removed after Current inquired about the unusual sponsorship marketing. Screenshots from the page are presented here. In an email to Current, Executive Producer Anthony Nalli explained the marketing strategies behind the descriptions and how FourPoints Television Productions worked with sponsors. Nalli writes:  “Any time aviation gives back to the community, that’s the kind of positive message we feel is important to convey as part of the core mission of The Aviators.”

 

Nalli: This example referred “not so much a marketing point as it was a concern was that we would sensationalize their aircraft’s accident history.

System/Policy

Calif. judge orders Pacifica’s ousted leader to end occupation of network’s offices

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Summer Reese, former executive director of the Pacifica Foundation, was ordered to vacate the network’s headquarters Monday after an Alameda County Superior Court judge sided with the majority of the Pacifica board who fired her in March. Reese’s continued occupation of Pacifica’s national office “constitutes trespass and a nuisance,” wrote Judge Ioana Petrou in her ruling. Petrou ordered that Reese leave Pacifica’s headquarters immediately, as her presence there was impeding the foundation from conducting its normal business. “The Court finds that the current situation is not only far from ideal, but completely untenable,” Petrou wrote. After Pacifica’s board voted March 14 to dismiss Reese, she questioned the validity of the firing and broke into the foundation’s headquarters with a team of supporters.

Jarl Mohn
Jarl Mohn

NPR names media exec and venture capitalist Jarl Mohn as new CEO

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Philanthropist, investor and former cable TV executive Jarl Mohn will join NPR as its new c.e.o. July 1, the network’s board announced Friday. Mohn has served on the board of KPCC in Los Angeles since 2002 and is currently chair. He has worked mainly in commercial media, with a run as g.m. of MTV Networks from 1986–90. From 1990–98 he was c.e.o. of E! Entertainment Television, which he also founded.

System/Policy

Pubmedia symposium examines how to define, quantify impact

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“Impact” is a feel-good media buzzword of the moment, increasingly required by the funders of many projects and invoked by some PTV stations, news organizations and documentary producers as key to demonstrating the social good derived from their work. But defining the concept and then measuring whether a media project has demonstrated its value remain elusive challenges for many. During “Understanding Impact,” a two-day symposium convened last month at American University in Washington, D.C., participants explored a number of the ad hoc systems for tracking impact that are taking form. Organizations including the Center for Investigative Reporting in Emeryville, Calif., and KETC, the Nine Network of St. Louis, have developed their own methodologies and hired staff members to measure the impact of their work.

System/Policy

Vermont Public Radio urges Montreal listeners to oppose college station’s repeater

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A request by a Canadian college radio station to mount a 100-watt repeater in Montreal has triggered stiff opposition from Vermont Public Radio, whose coverage in the market would suffer interference if the signal were approved. The Concordia Student Broadcasting Corporation, a nonprofit connected to Montreal’s Concordia University, operates CJLO 1690 AM. An area near one of Concordia’s campuses receives the AM signal infrequently if at all. An engineer looked for room on Montreal’s crowded FM band to accommodate a 100-watt repeater, which would fill the hole in the AM signal. The proposed signal, 107.9 FM, is also used by VPR’s Burlington station, about 100 miles away.

System/Policy

Vermont PTV should be sanctioned for closed meetings, CPB IG finds

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CPB’s Inspector General has recommended that the corporation sanction Vermont Public Television in response to 22 open-meeting violations by VPT’s board dating from July 2011. In the May 5 report, IG Mary Mitchelson said that while 17 of the meetings were closed for appropriate reasons, such as personnel matters, the station failed to provide written explanations for why the meetings were not open to the public. The IG’s conclusions were based on interviews of board members who attended the meetings in question as well as an examination of documents detailing what business was transacted, the report said. Following the IG’s recommendation, the decision on whether or how to penalize the station rests with CPB’s management. Michael Levy, e.v.p., said CPB will respond to the IG within 90 days.

Programs/Content

GPB coming to Atlanta airwaves with WRAS-FM deal

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In a channel-sharing agreement announced Tuesday, Georgia Public Broadcasting will expand its public radio service into the Atlanta market starting June 1 via Georgia State University’s 88.5 WRAS-FM. GPB Radio will program the station with a news format from 5 a.m. to 7 p.m., providing Atlanta with its first public radio outlet to air news in midday hours. The city’s WABE, operated by Atlanta’s public school system, airs NPR’s newsmagazines but also schedules classical music from 9 a.m. to 3 p.m. weekdays. “We wanted to bring something that is not currently in the market,” said Bert Huffman, v.p. of development for GPB. “We recognize that people can get classical music from WABE.”

Programs/Content

PBS plans digital video service as premium for station members

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Public television stations are hoping that special access to a rich library of PBS programs will convince viewers to become members and entice members to keep contributing. The multiplatform subscription program, with the working title MVOD (Membership Video on Demand), will be built atop COVE, PBS’s local-national video site. PBS is backing the initiative with $1.5 million in its fiscal 2015 budget. MVOD will feature past seasons of signature PBS general-audience series and provide stations with the ability to add locally produced series, said Ira Rubenstein, head of PBS Digital. “I think of it as Amazon Prime or Netflix, but only for station members,” he said.