In Tampa, college broadcasters find advantages in pubradio affiliation

The University of South Florida’s student-run radio station has forged a three-year partnership with Tampa’s WUSF Public Media to broadcast its programming as a digital multicast FM channel. The partnership, initiated this spring by student leaders of Bulls Radio, also provides mentorship and internship opportunities for USF students with the public radio station. WUSF is a full-service pubcaster also licensed to the university. It operates two public radio stations — NPR news and talk WUSF 89.7 FM and all classical WSMR 89.1 FM — as well a public TV station with four digital multicast channels. Last month, Bulls Radio began airing on WUSF’s HD 3 channel.

Finn will replace Adkins as exec director of West Virginia pubcasting

The State Educational Broadcasting Authority of West Virginia voted Jan. 10 to hire Scott Finn as the new executive director of West Virginia Public Broadcasting, the Associated Press reports. Finn previously served as a reporter and the news director of the network, but left in 2009 to become news director at WUSF in Tampa, Fla. He will replace Dennis Adkins, who is retiring on Feb. 1 and had been fighting the board for months over financial concerns.

There’s no one formula for radio’s weekends

With national producers offering new programs and the Magliozzi Brothers retiring from Car Talk, program directors at public radio stations may have an opportune moment to update strategies for weekend programming. Yet with no surefire hits available beyond the familiar warhorses, there’s no easy formula for success when Saturday rolls around.