APT, PBS partner to offer Moyers & Company for viewing on COVE

Moyers & Company has become the first American Public Television-distributed program to be presented on the PBS COVE online video player and PBS mobile apps. The weekly public affairs show, hosted by veteran public TV journalist and independent producer Bill Moyers, has been offered on COVE on a test basis for several weeks, according to spokesperson Joel Schwartzberg. With today’s announcement, PBS and APT signaled their intention to collaborate to bring more APT titles to PBS’s online video player. The arrangement helps to make Moyers & Company more easily accessible for public TV viewers. The series, which launched in August 2010, is the first from Moyers to be distributed by APT.

All-Star Orchestra to bring classical masterworks to WNET, APT

The All-Star Orchestra, made up of top professional musicians from across the country, will produce eight pubTV programs of classical masterworks. The one-hour shows, titled All-Star Orchestra and set for broadcast on New York’s WNET over eight Sundays this fall, will feature performances of classics by American composers as well as guest interviews and commentary by the group’s Music Director Gerard Schwarz. American Public Television will distribute the programs nationally. In last month’s announcement, WNET programming exec Stephen Segaller said the project is “in the tradition of Leonard Bernstein’s celebrated programs that popularized classical music on television,” such as the critically acclaimed Omnibus, 1952–61, and Young People’s Concerts, which Bernstein led from 1958–72, the first series televised from Lincoln Center. The All-Star Orchestra’s performances were filmed in HD with 19 cameras last August at New York’s historic Grand Ballroom at Manhattan Center.

Boston audience plays along with High School Quiz Show

Audiences of WGBH’s High School Quiz Show can now play against Massachusetts whiz kids through an online game that launched early this month. The Boston station’s digital team developed a browser-based game allowing viewers to play along during broadcasts of High School Quiz Show. The game is based on a technology that has become popular among quiz shows in England. The High School Quiz Show live game is running in its beta version, and will be available through the season’s championship episode, to be broadcast May 19. WGBH developers are testing the game on a total of eight shows this season, according to Hillary Wells, e.p. of children’s programming.

KCETLink’s Marcus exits, recalling ‘great run’ with SoCal Connected

Bret Marcus, the KCET exec who led production of the station’s acclaimed local news series SoCal Connected, is among the 22 employees riffed in the layoffs announced last week by KCETLink, the new public media outlet formed in a merger of the Los Angeles pubTV station with noncommercial satellite channel Link TV. Marcus, a former commercial TV news executive, served as KCET’s chief content officer and executive producer of the award-winning SoCal Connected, the local public TV news show that had a storied history producing investigative series and other news reports that made a difference in communities in the region. “I feel like I had a great run there,” Marcus told Current. SoCal Connected and its predecessor, California Connected, “were very unusual programs, produced by some of the best people in the news business. I’m very pleased about that.”

KCETLink lays off 22 in reorganization, shifts priority to transmedia content

KCETLink, the independent pubmedia organization created through merger six months ago between pubcaster KCET in Los Angeles and national satellite programmer Link TV, today announced 22 layoffs as a result of a reorganization. Spokesperson Ariel Carpenter told Current that the organization is not disclosing any additional information beyond the release and confirming the number of full-time job eliminations. Five vacant positions also are not being filled. The announcement also said that KCETLink would increasingly focus on “transmedia programming opportunities” for viewing on web and mobile devices. “These are challenging and transformational times that require us to make difficult financial and operational decisions for the continued health of the organization in order to create a public media organization that can grow in the 21st century,” Al Jerome, KCETLink’s c.e.o., said in the statement.

Content co-op puts arts center stage

Public television stations are ramping up production of local arts and culture programming through an initiative launched last September by WNET in New York and the Major Market Group, an affinity organization for stations serving the largest television markets.

WGBH’s Greater Boston goes nationwide on World Channel with bombing coverage

Tonight’s special edition of Greater Boston from WGBH, focused on the shocking bomb blasts at Monday’s Boston Marathon, will be distributed nationally on the World Channel, the public TV multicast service produced by WGBH and distributed by American Public Television. WGBH spokesman Michael Raia told Current the 30-minute show will extend to an hour and begin airing at 9 p.m. Eastern time on World. In Boston, the show will be broadcast on WGBH’s primary TV station at 7 p.m., its regular timeslot. Planned guests include terrorism expert Jim Walsh, a research associate at the Massachusetts Institute of Technology’s Security Studies Program; Jarrett Barrios of the Red Cross, who took part in the race; and Haider Javed Warraich, a resident at Beth Israel Deaconess Medical Center in Boston who wrote an op-ed in today’s New York Times about his experience growing up amid explosions in Pakistan. WGBH staffers producing segments for the Greater Boston special include host and executive editor Emily Rooney, who lives three blocks from the explosion site and will provide a first-hand perspective on the still-unfolding story; Jared Bowen, who is covering the law enforcement investigation; and Adam Reilly, reporting from Logan Airport with reactions from runners.

Last season of NBC’s The Office welcomes pubcaster WVIA as a co-star

WVIA, the PBS member station for the Scranton, Pa., area, is a guest star in the final season of the hit NBC sitcom The Office. The series, based on a BBC show of the same name, follows the quirky lives of employees in the local branch of Dunder Mifflin Paper Co., all subjects of an ongoing but unnamed documentary project. This season, the fictional film crew and their movie project are slowly becoming part of the plot as the real series winds down. And the documentary crew is revealed to be working for WVIA. In fact, “in the last couple shows the plot points revolve around us,” said Tom Curra, WVIA e.v.p. “I can’t tell you more than that.

Benefits to multicasting pledge: new and lapsed donors respond

After 16 months on the air, WQED-TV’s all-pledge multicast Showcase channel is steadily bringing in donations of around $16,000 a month for the Pittsburgh station. That may not sound that impressive, considering WQED receives an average of $16,675 from airing just one day of pledge programming on its primary broadcast signal. But WQED officials say the revenues, and the benefits, are adding up.

PBS FY14 draft budget has $11M content hike, no dues increase, thanks to income influx

PBS’s year-to-date financial results show a net income of $22 million instead of the estimated $100,000 net loss anticipated in its fiscal year 2013 budget, the PBS Board of Directors heard at their meeting April 9 at headquarters in Arlington, Va. “I may never get to say this again, but that’s pretty impressive,” said Molly Corbett Broad, finance committee chair. Thanks to the influx, PBS’s FY14 budget contains an increase of $11 million for National Program Service content without a hike in dues for member stations. The draft budget, unanimously approved by the finance committee and full board, will arrive at public television stations in the coming weeks for comment. Total member assessment is $185.5 million, the same as FY13.

New metasite showcases Localore projects

The Association of Independents in Radio will launch a metasite April 22 that combines its 10 Localore multimedia projects on a single interactive platform, showcasing the results of a yearlong production to develop broadcast and web content in cities across the United States. The website uses a map of the country to direct users to content that public media audiences first discovered on local stations. Designer Drew Schorno chose the map “as a way of representing the U.S. experience” of Localore, he said. A half-hour documentary, This Is Localore, will accompany the launch of the metasite, which will be unveiled during an April 22 event at the Brattle Theater in Boston. Producers from each of the Localore projects will join Sue Schardt, AIR executive director, and Noland Walker, Localore executive editor, in a Q&A session moderated by PBS NewsHour’s Hari Sreenivasan.

Scarce funding limits public media’s response to gun debate

The mass shootings last year in Colorado, Wisconsin and Connecticut reawakened Americans to recurring tragedies of gun violence and rekindled a national debate about gun control — one that public radio and television have chronicled and analyzed through ongoing programs and the package of special broadcasts that aired on PBS last month.

KQED launches 11th season of ImageMakers and new spinoff show

ImageMakers, the indie film showcase curated by San Francisco’s KQED TV, will debut the Oscar-winning film Curfew, May 12. Every year, KQED Program Director Scott Dwyer makes the film festival rounds and screens over 2,000 productions to curate a new season of ImageMakers, a series featuring short independent films from around the world. He rushed to buy broadcast rights to Shawn Christensen’s Curfew in January 2012, as soon as he watched it and well before the drama started gaining recognition. “In order to compete with places like Starz, Sundance Channel and HBO, I have to buy them really fast, before they start to win awards,” said Dwyer, whose film festival circuit includes the Aspen Shortsfest and the Palm Springs International Film Festival. Dwyer, series creator and producer, conceived of ImageMakers in the late 1990s, when he realized that Masterpiece Theater was the only regular drama on PBS.

Few ‘Magic Moments’ in March pledge

Pledge results reported by public TV stations from recently concluded on-air fundraisers were down 20 percent to 25 percent from the March 2012 drive, according to Kristen Kuebler, director of station research for Arizona-based TRAC Media. For most stations, the March fund drive is typically the biggest of the year, and revenues generated from it influence budgeting for the next fiscal year. Stations reported to TRAC and PBS that audience response to the latest pledge shows was tepid at best. The top-performing show among TRAC’s client stations was Magic Moments: The Best of ’50s Pop, a program that was first released for public TV broadcasts in 2005. It brought in 8 percent of all pledges, below their strongest show from the March 2012 drive: a self-help special from motivational speaker Wayne Dyer, Wishes Fulfilled, that generated 11 percent of total dollars raised by TRAC stations.

Public TV’s first TED Talks Education special tapes live this week

TED, the nonprofit behind the high-profile conferences about ideas in technology, entertainment and design (as well as NPR’s new weekend series), and WNET will co-produce TED’s first original television show this spring. TED Talks Education will tape before a live audience Thursday at the Brooklyn Academy of Music. The New York City station is partnering with PBS and CPB for the hourlong program of short talks by education advocates on the theme of teaching and learning. TED Talks Education will air nationally May 7 on PBS as part of CPB’s American Graduate high-school dropout initiative. Musician John Legend will host.

Pubradio and TV audiences continue migration to digital, State of News Media study shows

Audiences for public radio and television news continue to spend less time with legacy broadcast platforms as they transition to digital listening and viewing, according to the State of the News Media study from the Pew Research Center’s Project for Excellence in Journalism, released today. The 10th annual report examines all broadcast, digital and print media. NPR’s average weekly broadcast audience fell 3 percent from 2011 to 2012, dipping to 26 million from 26.8 million, according to the report. The weekly number of listeners to American Public Media programs also shrank 2 percent, to 15.2 million. (The report did not detail specific numbers for another major pubradio distributor, Public Radio International.)

On television, the broadcast audience for PBS NewsHour, public TV’s weeknight program, dropped 8.4 percent over the last season to an average of 977,000 nightly viewers — its lowest number since 2008

But both outlets saw lots of action in the digital realm.