People
Bill Davis to step down from SCPR after 19 years
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Davis will continue to lead Southern California Public Radio until December 2019 or a replacement is named.
Quick Takes
SCPR challenges trademark for in-flight Wi-Fi brand
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SCPR is fighting against a trademark application that it says is too similar to its AirTalk trademark.
System/Policy
NPR stations benefit from network leaders’ local roots
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The head of Southern California Public Radio sees fundraising potential in the NPR-station relationship.
Programs/Content
Kids love listening to stories. So why aren’t public media podcasts telling them any?
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“With parents so concerned about kids overdosing on screen time, you’d think public radio would pick up the baton.”
"The Pub" Podcast
‘The Pub’ #28: A Martínez on how KPCC doubled its Latino audience
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Southern California Public Radio’s recently concluded, three-year, $6 million CPB-funded quest to court Latino audiences met with its share of criticism along the way.
System/Policy
To: Sony
From: Public media
Cc: WikiLeaks
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Leaked emails to Sony Pictures executives discussed public media matters including Ira Glass’s contract, credit-card renewals and NPR’s CEO search.
Quick Takes
Wednesday roundup: St. Louis pubcasters open media venue, SCPR eyes “rigorous criteria” for native advertising
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Also: New NPR President Jarl Mohn talks to On the Media.
System/Policy
As newsrooms expand, employees at several stations push to unionize
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Public media employees have increasingly sought to organize unions during the past two years, spurred by expanding newsrooms, shifting management priorities and a desire for more influence in strategic planning.
Development
Possibility of native ads on pubradio sparks concern
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DENVER — A public radio station’s foray into native advertising, which seamlessly integrates paid content into a website’s editorial fare, stirred strong opinions at a July 10 session at the annual Public Media Development & Marketing Conference. Attendees packed the room to hear about plans for native advertising on the site of Southern California Public Radio in Pasadena, Calif. The broadcaster received a $33,000 grant in April from the Investigative News Network and the Knight Foundation to experiment with native advertising, also known as sponsored content. Over the six-month pilot stage, which ends in December, SCPR will develop a native-advertising framework for online and mobile platforms. “SCPR believes that the framework emerging from this grant will map out the common ground between the interests of its audience, underwriters, and journalistic principles,” INN said in a statement about the grant when it was announced. “At its conclusion, the organization will be much closer to determining whether sponsored content is a viable revenue stream for mission-driven, nonprofit content producers.”
According to the Interactive Advertising Bureau, native advertising encompasses “paid ads that are so cohesive with the page content, assimilated into the design, and consistent with the platform behavior that the viewer simply feels that they belong.”
In experimenting with native advertising, SCPR joins nonprofits Voice of San Diego and the Texas Tribune, which began placing native ads on their websites this year.